Elmwood Market Awning Goes Up

Thanks to one of our viewers who called up to say that the Elmwood Market awning went up today. The word was that the awning looked very good and was a welcome addition to a corner that really needs help. I cruised over to take a look, since all I had to go by was the rendering that was posted back in January. Originally I had been a little disappointed when owner Dale Ali had told me that they had opted to switch the awning color from blue to red. When I saw the actual red awning it immediately reminded me of some sort of old world grocery store. The gooseneck lighting is exactly as the original rendering portrayed, and though the sign is a bit different, it is larger-than-life and very noticeable.
While I was there, I decided to peek into the market. Even though there does not look like there are any products inside, the displays are in place and the flatscreen TVs are installed. The café corner looks like it's ready to go to. I'm really excited for the grand opening of the Elmwood Market. I think that it is going to be a much nicer version of Wilson Farms (the one at the corner of Summer and Elmwood is tragic), while it will be scaled down a notch from the Lexington Co-op. Between the new market, the Village Beer Merchant and the Lexington Co-op, the neighborhood will have some real options to choose from when they head out their doors for groceries and supplies. Now if only Wilson Farms could get a real clue when it comes to what the neighborhood wants.
Now the question is, "What's going to happen with the former Latina Market?" There is still a buzz circulating that Tops is eyeing up that space, but nothing concrete as of yet.

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At an after school program recently, some kids were doing homework, some were on computers and some were in the gym. But a small group of fourth-graders were designing and building boats out of household products- plastic cups, construction paper, and tape. They had been building and modifying their boats throughout the week, trying a few different design and construction plans. Now they were ready to race them across a tub of water, using a fan to power them across. After deal …
Larry Griffis III is a well-known Buffalo figure whose experience with steel is not only his passion, but his birthright. Some may know of his father’s sculpture park in South Buffalo, founded in the 60s, but his son has taken up the torch and is now a world-renowned sculpture. What started with the father has continued with the son. Griffis III’s work is starting to appear in spots in Buffalo and now, to see one of his works, you need look no further than Forest Lawn Chapel.
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Though they only began in 2002, the 18-person Vocalis Chamber Choir have already made a name for themselves. Vocalis’ first CD was praised by the Buffalo News, is played regularly on WNED-FM, and they perform regularly through WNY, Toronto, and Pittsburgh. Their 2008-2009 season, which only includes eight or nine performances in WNY, will begin at Karpeles Manuscript Museum with their holiday concert dubbed, “Christmas at the Karpeles.”
This Saturday, December 6th, at 8PM, … 





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RisingDamp666
The red looks much better.
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nyc
Looks great. I like the red.
Now we just need crates of oranges and evergreens in wood planters out front!
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Metropolis
What is it with the vendeta against Wilson Farms?
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LivingForge
What a difference a typeface makes! The sketch shows ELMWOOD MARKET written in the popular sans-serif font Helvetica (the font of the 20th century) and what was put up is a font with serifs which generally have an "old-timey" feel. The serifs and the red awning make this look a lot like Viddlers! Visually, I prefer the sketch.
I expect everyone to jump on this and say "look at these armchair [business speculators] [architects] [designers]. Please don't. I just like to point out what a difference in feeling a typeface makes. I still think the market is a great idea and wish it luck. I'll be sure to stop in when it opens.
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JohnMartin
Now if only Wilson Farms could get a real clue when it comes to what the neighborhood wants.
Actually, they are doing a pretty brisk business with the people of the neighborhood. They've got all the essentials...so, what you are really saying is that you want Wilson Farms to get a clue about what Newell wants. Frankly, I don't think they give a damn since you'll be taking your sheckels to Elmwood Market anyhow. Ya know what? They'll do just fine without your money too.
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BROKEEPSBLOCKINGME
Wilson Farms is EVIL!!! I love these people on here who dislike a place because they (WF) could care less about what BRO hippies like or want design wise. WF cranks and will always continue to... I love WIlson Farms, even their panhandlers out front are creative
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AtwaterLouse
WF at Elmwood/Auburn is much more popular in its neighborhood than the Co-op. Not even close. Time will tell about this new market, but it will be very difficult for them to ever get a WF level of daily customer flow. I doubt they expect to do that well even in their most optimistic thoughts. But good luck to them.
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gaustad
yea, all the section 8 and welfare recipients that live in that neighborhood really want gourmet coffee and bagels.
Good luck to them, but this corner is putrid.
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gaustad
the red looks like a pizza place, should have went blue
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wizardofza
Section 8 and welfare recipients? Maybe in the small cluster of a few buildings across the street...but realize the number of well-off households on the plenty of nice residential streets nearby far outnumbers the low income demographic.
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chris69
My goodness how starved is Buffalo for a shred of development, a shred of job creation, a shred of economic vitality that BUFFALORISING CONSIDERS AN AWNING NEWSWORTHY!!!!!!!
This post is pathetic in describing Elmwood and Buffalo and WNY.
If I dare mention the awning at the Elmwood Market as evidence of Buffalo's vitality and progress....I would be looked at as moronic idiot......sorry queenseyes....was it a slow newsday that you needed to reach into the barrel of the non-news and manufacture it as something we should care about.
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magnum
Get a clue u tools, this is not a major news outlet - cut BRO some slack. This article is not knocking Wilson Farms, just their outside decor. Let’s face it, it could use a change. Personally, I would've preferred Green (the color of produce) and White. Red and white is for the Red Cross and Pizza joints - that’s my2 cents now don't bite me :)
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gaustad
sorry to say; you can all call me negative, but I am a realist. This place is going to fail miserably.
I really hope it doesn't, but this has to be one of the worst business ideas I have seen/heard of in a very long time. Terrible location.
Why does every business venture in this town revolve around food or booze?
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GDC
This neighborhood could really use a grocery store like this, hope to visit when in town.
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gaustad
GDC, when you arrive in town, make sure you bring your pepper spray, just in case.
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Auburner
Hey, I am going to mow my lawn in May, I will supply a picture, once the snow melts... Discuss amongst yourselves!
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ablejack
Hmmmm I can't think of anything pessimistic, petty and mean enough to fit in with this thread. I guess I'll just wish them well. GDC- I agree, grocers are always welcome here in town.
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Martin
As an Allentown resident and business owner I hope this market does well as a nice/upscale market is badly needed in this area, all we have at the moment are sleezy dirty corner marts that as I have said before, cater to the 40oz'er/scratch off ticket losers. Unfortunatley [and I hope I am wrong] after a few weeks, like Latino's problem, people will probably head back to Wegmans, not wanting to deal with the riffraff that over run the area.
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crc
It amazes me the people on this site that no matter what the post is about, feel the need to put it down.
I mean, what can you really say that's bad about this? That there's another business opening up in a part of town that needs it? What's so bad about that? Nothing, that's why these people resort to bitching about the color of the awning and sit on the sidelines and snipe. They have nothing of value to add to the conversation but for some reason need to hear themselves talk.
It's continually the same posters that feel the need to post something negative about something that's unarguably positive.
I don't get it....
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RisingDamp666
Wilson Farms? Egad! Posh people like us should have our own convenience stores with microwaveable fois gras burritos, Valhrona chocolates, and chipotle amaretto slurpees.
And LivingForge, that typeface in the original drawing above is copperplate, not helvetica.
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Martin
@Risingdamp...When Wilson Farms closed their Caviar on Ice station, they lost me forever.
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Dan
LivingForge: > I expect everyone to jump on this and say "look at these armchair [business speculators] [architects] [designers]. Please don't. I just like to point out what a difference in feeling a typeface makes. I still think the market is a great idea and wish it luck. I'll be sure to stop in when it opens.
Off:topic: one thing I noticed about Buffalo, compared to many other cities, is that there is a fairly low level of design literacy. Look at advertising for local businesses in the Buffalo News, for instance, and compare it to what is seen in other cities; it's quite primitive. The bike map from several articles back: Comic Sans as the dominant typeface? Local government Web sites are, for the most part, trapped in the late 1990s, and "branding" of the city and suburban communities is nonexistent.
Brush Script is the Helvetica of Buffalo. Local businesses LOVE Brush Script, and it's fa more prevalent in signage and advertising for Buffalo-area businesses than what might be encountered elsewhere.
Then again, good design is one of those fancy foo-foo yuppie traits that the plastic people of Charlotte and Phoenix embrace. The amateurish graphic design vocabulary of the Buffalo area is more authentic, honest and real. Brush Script forever!
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LivingForge
Damp -
If it's copperplate then it's a version with an extremely minimized serif. Copperplate has noticeable serifs that I'm not detecting. Maybe it's the graininess of the rending. Is this the "red" section of EV? If so, is that why the awning was changed from blue to red?
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ChocolateShake
Competition is a great thing for the residents at this end of Elmwood. Perhaps an efficient Elmwood Market may encourage Wilson Farms to improve the quality of the services at the Summer/Elmwood corner.
If the Elmwood Market business plan is to have Lex Co-op style at Wilson Farms prices then maybe it will be a hit. This is a tough market to break into and I wish the owners only the best.
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nyc
The text is copperplate. The serifs do not read because of the resolution.
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LivingForge
Damp and nyc, thanks for the correction. So, the difference between helvetica and copperplate aside, what do we make of the derivation from the design? No spaces between letters, highly visible serifs that seem exaggerated compared to the copperplate in the rendering. Red instead of blue. Again, the store is a great idea despite what all the Allen-downers are saying... but it's nice to have a conversation about the subtleties of design, as Dan said above.
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nyc
They may have gone with red because it would be more attention grabbing. I think the blue would have been nicer in some regards and I especially like the inclusion of "bagels" etc on the awning. Because the building is very contemporary it would have been complemented better with a modern font and the subtle spacing of the letters as shown in the rendering. The blue band behind the lettering as a backdrop spanning the facade is also nice.
Regardless I think what was built works well. I hope they add exterior wood planters and displays as also shown in the rendering. Maybe a couple chairs and tables in the summer months. Overall it looks good.
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RisingDamp666
It looks copperplate, but I like Dan's Brush Script spiel so I'll happily go with that. The place looks really good and will age well. The key is what's inside. They need to carry Wilkin&Sons Tiptree lemon curd...why should the Village Beer Merchant have the monopoly?
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Quinn
While I shop at Wilson Farms every once in a while, I try to avoid it. Not because of the people, not because of the area, but because it appears that the owners/management just aren't trying. A dirty cluttered store still has milk, eggs and beer but I just want the proprietor to meet me half way. Competition is a good thing and growth in this case is a good thing, with a sign in a different font and an awning of a different colour. I will get my milk at a new place, happily.
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gaustad
can someone tell me why thye would open up a high end grocery store here as opposed to the waterfront where it is very much needed?
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RisingDamp666
Apparently, the waterfront is getting a beat up looking Wilson Farms. I also hear that the panhandlers out front will be installed with community association dues. Shabby chic has hit the Gold Coast.
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Lorne
After reading the comments on this story, I feel compelled to share my thoughts...thoughts which I have never conveyed in the all the time I have been a BRO reader. Sadly, I am dismayed by the extent of the negativity I read. I have perused many articles over the several years that BRO has been online. Throughout, I have also read a plethora of negative, even vituperative comments about the stories, and the authors. In fairness to and in support of BRO critics, I understand why there is negativity out there. I'm not insensitive to the frustrations, broken promises, false hopes that Buffalonians endure and the need to vent that emotion. I recently lived in Buffalo for several months, and I saw firsthand the problems the city is beset with, and why, therefore, people feel anger, disappointment and disillusionment. That is valid and fair. But to channel all these emotions towards BRO, is both invalid and misplaced. BRO works doggedly to promote the positive changes that are underway in Buffalo. The changes are not happening as quickly as we'd like them to be. Fair. And yes, the changes, the plans, the ideas often hit roadblocks imposed by short sighted people in positions of authority. Hence the frustation and anger that Buffalonians and BRO readers rightly feel. I hear and validate that. But consider lobbing that anger at appropriate targets, not at those initiatives which are trying to do good in Buffalo. Changes, however slow, are finally happening. Irrefutable proof of that is going on right now in many places across Buffalo. And those changes are what BRO captures every day. I ask BRO readers to remind themselves this...who is BRO doing all this for? BRO invests its time, its energy, and its money for you...the people of Buffalo....to give you a reason to see the other side...to see that good things are finally happening in the city. BRO strives to give Buffalonians who have been scammed, deceived and taken advantage of for too long, a sense of optimism and opportunity that you deserve. I know people may read this and chafe at the Pollyanish attitude of my commentary. But, as I alluded to above, I am not dismissing the present state of the city, the myriad of problems the city faces, or the impact these problems have had on the psyche and will of its residents. And I am not advocating that every reader fall lock step behind every BRO article that is written. I value dissent. I value disagreement. Any online community is only as healthy as its willingness to embrace a range of opinions, both supportive and critical. But I also value respect. And that is what is, in my opinion, lacking on BRO these days....respect for other readers' opinions, respect for BRO writers, and respect for BRO itself. I am not proposing a BRO Kumbaya Lovefest take place this spring on Bidwell Parkway. I am suggesting that the BRO community can disagree, and can argue, and can criticize, and can be angry, but all this can be done in a spirit of respect - respect for those who have differing opinions, and respect for those who work to make BRO happen every day and every night. I appreciate that people may dismiss my thoughts given that I am a writer on BRO, and therefore, I have a preconceived bias. However, long before I was a writer for BRO, I was a reader. Why did I become a writer? For the very reason that BRO was founded. Because I wanted to be a player in and proponent of the good things that are happening to the city.
One thing we can all agree on, whether you are down on or up on Buffalo, is that Buffalo needs help. BRO is answering that call for help, by providing a forum for people to express their feelings, good and bad and by being a catalyst for change. We too, the readers of BRO, are also answering that call for help, simply by being part of the community and expressing our feelings and thoughts about how things are going. That's great. The passion, the intensity, and even the anger that spills onto the pages of BRO is, in fact, a testimony to the fact that people care about Buffalo. Now, if we can add some respect to all this intensity, imagine how much more we might be able to inspire each other.
I close with a final thought. Whether you are angry at or in love with BRO, its readers or writers... I don't think any of us can imagine a Buffalo without BRO. And that to me, is proof enough, that BRO has earned the respect it deserves.
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davvid
jeez louise!
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artofrock
I'm excited about the new Elmwood Market, but I gotta say, we are also very lucky to have WF. A loaded question about livable communities in urban planning is "how far do you have to go to get a loaf of bread and some milk?" I lived in two other cities where you had to drive to a suburban supermarket to get a can of sauce and some noodles, and it sucked. WF provides accessibility. Not having micro-grocery stores is extremely inconvenient. Remember guys, Buffalo has neighborhoods where Wilson Farms provides the ONLY investment in the community and there are people out there without cars that like to eat. The people that can afford to live near Elmwood are lucky to have options. It beats driving or busing to Tops or Wegmans.
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