Construction Watch: Evans Bank
Evans Bank, formerly known as Evans National Bank, unveiled its new name, logo and tagline at an all-employee event at its Hamburg headquarters Tuesday. The rebranding initiative underscores a strategic transition for the 88-year-old bank. The new Evans identity will be officially rolled out when its Elmwood Avenue branch opens to the public next month.
“We knew it was the right time to reexamine our brand and how we speak to the marketplace,” explained President and CEO David J. Nasca. “For people who didn’t know us, we needed a way to introduce ourselves. For customers who already know us, we needed to reaffirm the unique value we offer.”
Founded in 1920 in the Town of Evans, Evans Bank first catered to residents in the Southtowns, but now serves customers throughout Western New York. The bank's second branch in the city is currently being built at the former ETS location, 925 Elmwood Avenue at W. Delevan.
In early 2008, The Martin Group, a local marketing communications firm, was hired to conduct market research and develop a new identity for Evans. Focus groups were conducted with current customers as well as non-customers. Feedback from bank employees, key managers and board members provided additional input for the rebranded elements.
The word “National” was removed to create a simplified, more memorable name – “Evans Bank” – and to clarify the financial institution’s commitment to community-based banking. The new logo features a contemporary orange mark in the shape of a circle, accentuated by a lowercase white ‘e.’
Entry image by Tim Sullivan
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hamp
I think if you say you want to be a community-minded institution you construct a building that is welcoming and transparent. You don't put in all this dark glass that runs counter to the pedestrian experience that Elmwood strives to have.
From the rendering, it looks like this is going to be another Darth Vader on Elmwood.
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UrbanGuy
looks like a good elmwood village co-branding effort! (i'm saying that in a good way)
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MEC
I was impressed with how they were able to retro-fit the bank into a former restaurant. I think we need to wait until it has been completed, but from the looks of the West Delevan entrance, it may be a more inviting experience walking by on Delevan. It is a bank, so there are always going to be security issues built into the design.
Either way, this and the new Bank of America building put M&T to shame, the elmwood branch barely takes care of their dying trees. For a local company, M&T should be ashamed.
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sbrof
MEC, The elmwood branch (just like their former Delaware branch) suffers from the architecture for which it was built. from that standpoint it is a decent building but that style of architecture doesn't fit well with a non-sterile mixed use and open setting like elmwood.
Also all the tree did die after the October storm, they have since 100% replanted them, are you saying that the new trees need some work or watering?
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MEC
I agree that the original architecture is the problem, however the branch is clearly one of the busiest as indicated from the lines inside/parking lot/ATM and drive-through teller lines at any given time. All I am saying is it could use some enhancements for a better curb appeal.
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jstraubinger
So what does the former Burger King and now the new home of ETS look like after it's makeover?
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Your_Intellectual_Superior
Go get a taco and see for yourself.
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Bufago
Almost as pretty as Pano's new addition.
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Andrew
Looks good to me. now lets work on that disgusting gas station across the street
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sonyactivision
They should open a branch in Downtown that coincidentally would also be their headquarters.
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jamesbflo
i was thinking the panos addition fits the streetscape well...very well.
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