Buffalo Rising Online

Jul 12th, 8:59am By Jennifer Lawandus

Buffalo's own Crowley Webb and Associates brought home Best of Show and two Gold International Awards of Excellence (IN-AWE Awards) from the Healthcare Communication & Marketing Association's annual conference, held in Dallas earlier this month.

Crowley Webb won Best of Show and a Gold award for their business-to-business marketing campaign Have Patients! that they created for Praxis Communications. Praxis Communications is a patient recruitment firm for medical research studies in Brentwood, Tennessee.

"The agency earned a second Gold award for one of the campaign’s individual direct mail pieces, which was a six-foot ficus tree with 'patients' hanging from it's branches that was sent to 100 different key people," according to Tricia Barrett, vice president and managing supervisor.

“The partnership Crowley Webb has with Praxis allows both sides to achieve creative excellence,” said Barrett. The Have Patients! campaign featured a catalog with patients such as, Asthma Amy and Insomnia Ivan. The catalog was used to drive home the point that getting patients for research studies isn't as easy as choosing from a catalog and that's where Praxis comes in.

"The Have Patients! campaign gave Praxis an opportunity to have an entry point, while the campaign gave Crowley Webb a chance to enhance their profile as a competitive national and international player," said Barrett. "Praxis is built around creativity, which is a perfect match for Crowley Webb, as they thought out of the box and came up with unordinary ideas for this campaign such as another individual direct mail piece, which was a life-size Insomnia Ivan," Barrett said.

Insomnia Ivan

The IN-AWE Awards are one of the most prestigious recognitions of excellence in the healthcare marketing and advertising industry with emphasis on strategy, performance and visual creative appeal. Crowley Webb emerged as the leader against 900 entries in 65 categories representing Canada, United Kingdom and most major U.S. cities.

David Buck, president of Crowley Webb, further commented, “This recognition is especially gratifying because it recognizes strategy, creativity and results--and that’s what our business is all about.” Indeed that is what it's all about as Crowley Webb and Associates continues to grow as one of Western New York’s most successful advertising and marketing communications agencies.