Buffalo Marketing 101

Buffalo Marketing 101

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It doesn't seem that long ago that an architectural design controversy surrounded the newly built Lexington Co-op. Since that time, no matter what your original stance was, you must admit that The Co-op has added life and vibrancy to Elmwood. Last summer management added a custom patio to the front of the building while an ever-full bike rack is situated near the entrance. There is plenty of glass (both upstairs and down) making for an inviting building. The addition of hanging planters, colorful garden racks, an October storm statue, spot lighting and an awning really helps to soften what some might consider a 'hard' building. The Co-op has become a mainstay on Elmwood.

Though I am not a big Dash's shopper, I understand that the market is an excellent Hertel Avenue business. When Latina's closed on Elmwood, many people hoped that Dash's would look at the empty market building. In recent years Hertel has made so much progress in attracting desirable businesses partially due to the improved street infrastructure (stamped sidewalks, lighting, etc.). In the past, Dash's blended in with the understated streetscape, but now it sticks out as a business that didn't keep up appearances with the improvements. I understand that Dash's is a different type of market when compared to a Guercio's or The Co-op, but wouldn't it be nice to see the Hertel market show off just a little bit?

When I see the exterior of the market I think of a drug store, not a welcoming market place. The front is very sterile - do they sell any plants or produce inside? It might be nice to offer neighbors a place to rest if they are walking to pick up groceries (even if there is not a cafe). In a perfect world the storefront would need a complete makeover. But that might be too expensive for the business. It would be nice to see some color added to the facade in the form of greenery. Currently there is a long cold stretch of uninviting concrete and that's about it. The windows that are there are covered with discount posters making it very difficult to see anything inside. I'm sure that most people drive to Dash's and don't even pay attention to the front. I do know that The Co-op and Guercio's attract many walkers (and bikers) from the neighborhood. I bet that if Dash's added some life to the front of the business, the message would be heard and new customers would stop to see what was inside (or even outside).

digulios

What Others Have To Say

  1. al-alo

    0 ratings12345
    Jun 15th, 11:02

    i believe this Dash's is scheduled for some work. i wonder if theyll integrate a small Spot coffee like they did on Colvin in Tonawanda

  2. 300miles

    1 ratings12345
    Jun 15th, 11:43

    I read in the news a couple weeks ago that Dash's will be renovating their stores. Post a photo of the newly opened Clarence store to get an idea.

  3. anthonycapone

    4 ratings12345
    Jun 15th, 12:33

    Man , you guys print a lot of fluff!

  4. wizardofza

    3 ratings12345
    Jun 15th, 12:51

    First off, that store (the building itself) has been there for ages, built at a time when pedestrian aesthetic considerations were at a minimum. It was a B-Kwik for many more years than it's relatively-recent incarnation as a Dash's. Don't blame the current owners for the bulkiness of the building. They do a damn good job working with what they have.

    With that said, this is a real supermarket, the building has to be big enough to provide real everyday people with groceries at real everyday prices that can compete with the bigger stores like Tops and Wegmans. This isn't some cutsie boutique grocery store that gets by on just selling gourmet items and health foods.

    Secondly, the store is stied on a much less busy stretch of Hertel, unlike the more pedestrian-oriented section full of businesses between Parkside and Delaware.

    As someone who grew up in this immediate neighborhood, having a nice store like this within easy walking distance was really great. The convenience always outweighed your subjectively-perceived awkwardness of the building itself.

  5. 11111inBlo

    1 ratings12345
    Jun 15th, 12:57

    Speaking of Latina's - When can we that piece of crap down. It was an ugly run down store with dirty floors when it was a "Quality Market" and rather then fixing anything up "Latina's" opened it with the same dirty floors. It never surprised me that they closed.

    I'd love to see them knock this whole thing down and open some national retail. I love the little shops on Elmwood, but let's face it most people don't buy all their clothes on Elmwood. I'd love to see a Gap or an Express or something like this open up so I didn't have to drive to the stupid Galleria just to by some new clothes.

    Sorry off topic, but just my $0.02

  6. GDC

    1 ratings12345
    Jun 15th, 14:13

    I would luv to see the National stores like Gap, Express and more DOWNTOWN along Main Street again (I just hope the Canal Side/Benderson attracts these types of stores first and feeds it to the rest of Downtown)

  7. HotBuffalo

    0 ratings12345
    Jun 15th, 14:44

    What about Budwey's? I would love to have them take a stab at the old Latina's Elmwood location. Comeon, it's the Budwey Way!!! :)

  8. PaulBuffalo

    7 ratings12345
    Jun 15th, 15:29

    National clothing retailers, like Gap, will not open stores on Elmwood or downtown because the low earning power and limited foot traffic doesn't justify their expenditure. Buffalo is a very risky market and, currently, only the area malls generate the foot traffic and regional interest that retailers require.

    Whole Foods is being introduced in Amherst and I can foresee them adding a location in the city, too, once western New York becomes familiar with their name. The profit margin for supermarkets is extremely low, so that Dash's can succeed should be applauded.

  9. AvaRouge

    1 ratings12345
    Jun 15th, 16:56

    Paul good points! Perhaps Benderson can bring you on board as an advisor to their Canalside project which they are foolishly marketing to national retailers. The dummies!

  10. marcia2

    2 ratings12345
    Jun 15th, 18:02

    LOL @ AvaRouge, you are so right though. I don't think there will be a problem at all getting the national retailers to Canalside, and for that matter properties along main that are not far from the the foot of main shouldn't have any problems attracting retailers either.

  11. Aloha

    1 ratings12345
    Jun 15th, 18:52

    I love Dash's on Hertel and never really thought about it needing to approve its appearance. It's not exactly high end, but I think it 's kind of a stretch to say this place badly needs a makeover. ure I wouldn't complain if they added an outdoor patio and/or cafe, flower shop, etc. But comparing it to the Lex co op is really sort of unfair considering one is a supermarket and the other is a specialty store that's really quite expensive if you're paying nonmember prices. That's not to say I don't shop there, however, as they're both great stores. But they're oranges and apples.

  12. SuzyQ

    0 ratings12345
    Jun 15th, 19:06

    PaulBuffalo, where is there a Whole Foods opening in Amherst?

  13. PaulBuffalo

    1 ratings12345
    Jun 15th, 20:10

    SuzyQ, I've understood that Whole Foods is to be the anchor tenant at the new Amherst Town Centre on Maple Road.

  14. vgs

    2 ratings12345
    Jun 15th, 20:19

    Thats right Whole Foods is opening in the soon to come Amherst Towne Center, and I think they may have 3 WNY stores in total.

  15. SuzyQ

    3 ratings12345
    Jun 15th, 21:32

    Hey! The suburbs aren't so bad!

  16. hilaritee

    0 ratings12345
    Jun 16th, 00:30

    aloha- the member prices at the co-op aren't cheap either. 2% is no kind of discount, especially since non member senior citizens receive a 10% discount!

    vgs- i have been hoping that the latinas on elmwood would become a latina's. you have given me more hope!

  17. MJWorthington

    0 ratings12345
    Jun 16th, 12:46

    Yes, take a peek at the one just opened on Main St in Clarence. They did a nice job of putting additional store fronts in etc. If half of what was done there is done at the Hertel location, it would be a huge upgrade.

    "Secondly, the store is stied on a much less busy stretch of Hertel, unlike the more pedestrian-oriented section full of businesses between Parkside and Delaware. " As I usually bring up: why not plan for the future? Why let the automotive type developments grow and put pressure on the pedestrian ones instead of pushing back? Is this better than no store at all near-by or empty building? Of coarse. But it should not stop us from desiring more from it. Upgrades inspire others to upgrade. Minimal updates (or even the worse slow decay) autocentric designs, etc only inspire the same.

  18. wizardofza

    1 ratings12345
    Jun 17th, 01:22

    ^ MJ, it would take a lot of new buildings/investment to get the less-trafficed section of Hertel to resemble anything close to the busy/popular stretch. Where is all this money going to come from? I think it's better to make do with what we already have, especially in a cash-strapped city.

  19. sonyactivision

    0 ratings12345
    Jun 17th, 16:46

    Whole Foods opens stores in areas that have an above average percentage of well-educated people. It's not about income, as many falsely believe. That is why Amherst, and that is also why an in-town location may be far-off.

  20. MJWorthington

    0 ratings12345
    Jun 17th, 17:51

    "Where is all this money going to come from?"

    One upgrade/new build project at a time....the same way it got to its current status.

  21. buffalo339

    0 ratings12345
    Jun 18th, 09:41

    I'm not taking any side on this argument, but I just wanted to point out that this store is a block and a half from parkside so it isn't so far off "less trafficked" area. There are a few other store fronts around dash's. Not the same density as the main strip, but elmwood has similar stretches dotted with residences. IDK, I just felt like this maybe needed a clearing up.

  22. buffalo339

    0 ratings12345
    Jun 18th, 09:43

    I'm not taking any side on this argument, but I just wanted to point out that this store is a block and a half from parkside so it isn't so far off "less trafficked" area. There are a few other store fronts around dash's. Not the same density as the main strip, but elmwood has similar stretches dotted with residences. IDK, I just felt like this maybe needed a clearing up.

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