Basketball For Buffalo?
NexxNow is a media company whose main goal, according to their website, is to bring US minor league basketball to a Chinese audience which boasts a 300+ million fan base. It didn’t get this idea out of thin air. On February 2, around 200 million Chinese viewers tuned into an NBA broadcast of a Houston Rockets vs. Milwaukee Bucks game – that’s twice the number of people who watched the Super Bowl this past Sunday.
NexxNow partnered with the Continental Basketball Association (CBA), a professional men’s basketball league, in the interest of delivering over 30 years worth of media content to a Chinese audience. NexxNow doesn’t just end its influence with the CBA.
It should come as no surprise then that NexxNow is beginning a new franchise with the newly formed Premiere Basketball League (PBL). The PBL just began playing in January of this year and already boasts ten teams, including one in nearby Rochester. Though it does not have a name yet, this addition to the league will bring another sports team to the Buffalo arena. The team’s venue is still being negotiated but they are scheduled to begin playing in January 2009.
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tonyarmani
Maybe they can recruit Yao Ming?
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xosder
wow, congrats to a local company with the wherewithall. Kewl !
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ntdrew
Do we still have that team that calls themselfs the rapids/silverbacks??
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RisingDamp666
Wouldn't it be crazy if a half billion chinese fans went ga ga for Buffalo basketball? It would be totally inexplicable like the strange fascination Finlanders have for David Letterman. It would be mind-meltingly weird if more chinese citizens knew of Buffalo than their U.S.counterparts. They just need to get wealthier, so we can juice them.
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icecreamsub
when are the tryouts?
maybe we can also get them hooked pro wrestling....do you hear me pu pu platter?
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RisingDamp666
Riddled with crippling arthritis, "Pu Pu Platter" retired ahead of his scheduled deathmatch with Shanghai's "Pudong Silver". But a mysterious caped figure calling himself "Triad" has emerged, ready to take on all comers. American pro wrestlers can get in on all the action by mailing me $50,000 c/o East Coast Tong, dba HSBC Banking Corporation, London W1E2...we'll do the rest.
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sbrof
HAHA, juice them.. HAHA!!!
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STom
The Silverbacks are taking this season off due to a change in ownership which occured a few weeks before the start of the season
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RisingDamp666
"Silverbacks". Isn't that kind of racist?
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al-alo
you should have seen the first logo. oy!
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RisingDamp666
Wasn't that their first season with Coach Jane Goodall?
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