Labatt's Alexander Keith’s Beer Launches In Buffalo

Labatt's Alexander Keith’s Beer Launches In Buffalo

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We can thank Labatt US headquarters (located in Buffalo) for hosting another fun event at the Erie Basin Marina (see first event). At first we though that the schooner was going to be the coolest part of the event, but it turned out to be the parade that people really gravitated to. The parade, led by bagpipers, started over at the Outlook Tower and made its way down Erie Boulevard to The Hatch. Following the bagpipers was Labatt USA President Glen Walter, who helped to carry the ‘first’ keg of Alexander Keith’s Traditional Lager to the party site. Labatt is currently launching the beer in the USA, and Buffalo just happens to be the initial beneficiary (see story).

Once the parade revelers convened at The Hatch, a toast was given and free drafts were poured to an energetic crowd. We checked out the promotional signage for the beer that read, "Imported by Alexander Keith’s Trading Company, Buffalo, NY"... and even though people may not pick up a bottle and read the message, the message is still clear. Buffalonians are loyal to their hometown companies and will often times go out of their way to support the local economy... even if it means drinking a few more Labatt beers every year. I'll try my best to help Labatt any way that I can.

Photo: BRO's Steve Stipanovich signing the welcome poster for Alexander Keith’s Trading Company of Buffalo, NY.

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What Others Have To Say

  1. al-alo

    1 ratings12345
    May 10th, 15:40

    are those PEOPLE downtown?

    man, having Labatts here is really starting to pay off. now if they would open a tasting room!

  2. NickInPHL

    0 ratings12345
    May 10th, 15:56

    Looks like everyone had a great time.

    Wish I would have gotten home a few days earlier so I could have gone.

  3. Laird3rd

    0 ratings12345
    May 10th, 16:06

    They only had 3 kegs though, what was up with that? The beer was gone in no time. Didn't they know buffalo likes to drink? Good time .

  4. Jay

    3 ratings12345
    May 10th, 18:25

    Labatt should partner with a local bar/restaurant downtown or have their own venture downtown and make an empty storefront downtown into a real destination, ie New Era store. I'm not sure what this would entail, a store? a really cool bar? but it could be something with a lot of street presence and allow Labatt to further promote their brand and give Buffalo something really unique.

    So far so go though, Labatt has been a great addition to Buffalo.

  5. sbrof

    0 ratings12345
    May 10th, 23:55

    Jay sounds like a neat idea. Blue Bar on the Chip Strip.. ;) could be fun.

    I was there today. it was a lot of fun and who doesn't like beer wenches and free beer. Grand time. Very fun.. but next time perhaps a megaphone would be appropriate, few people could actually hear what the the Labatt people said in their speeches.

  6. vgs

    0 ratings12345
    May 11th, 06:14

    other bar owners sometimes take issue with a beer company that they support starting to compete against them. Many bars would start dropping Labatt, as they would otherwise be supporting and advertising for their competitor.

  7. AdamFIx

    0 ratings12345
    May 11th, 14:10

    This is awesome. I love Keith's Pale Ale, it was my favorite beer when I lived in Toronto. Can't wait to have it available on tap and in grocery stores here in Buffalo!

  8. Rayzor

    0 ratings12345
    May 11th, 22:46

    AdamFIx--

    Unfortunately it's not the IPA -- the only beer I regularly cross the border to bring back home. The Keith's that they are launching in the US is "traditional lager". I've tried 3 different Keith's and they were all delicious, so I'm sure it's good, but not the IPA I go out of my way for..

  9. rydog71

    0 ratings12345
    May 12th, 08:48

    I'm not completely sure but I think it might be against the law for a brewery to own or sponsor a bar not on brewery grounds. At one time almost all bars and saloons were owned an operated by breweries.

  10. CKBuffalo

    1 ratings12345
    May 12th, 09:32

    Jay: Good idea with the Labatt bar. Maybe Canalside would be a good location.

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