With two NASCAR teams, free giveaways, and getting involved with local events like Kissmas Bash and the Ball Drop, it is clear that Shark USA is trying to make its name known in Buffalo. Considering that the company just opened its new headquarters here five months ago, they are working hard to make sure that Buffalonians remember their name.
Shark is the world’s number two selling energy drink. However, it does not really have much of a presence in the US yet. According to Christina Wallace, a marketing assistant for the company, the CEO of Shark USA, Moe Boukadida, spearheaded its release and change of location to Buffalo.
Having taken a business trip and experiencing Shark, Boukadida thought it would be a good idea to get involved. Wallace says that Boukadida really acted as the front-runner. “Basically, it had to do with the current president, Moe. We’re working very well around Buffalo through the connections he’s made with his business.”
Wallace says Buffalo was chosen because of the atmosphere. She describes the people as energetic and very involved in the local scene. “Buffalo is a great market for any kind of new product,” says Wallace.
Shark is heavily involved with Bayou, a new bar on Chippewa. Their Sharkettes help sell the product and the upstairs lounge is the "Shark Lounge." With a presence in over 70 countries, it will be interesting to see how big of a splash Shark will make in the oceans of Buffalo. Since they have already been a presence at Buffalo Bills games and other popular sports, it very may well be a cannonball. This summer Shark will be involved with Cruise Nights and the Family Values Tour. Be sure to scope them out there.