What a cool place! Its so odd that I never noticed it before.
Has any thought been given to the exterior of the building? -sandblasting and resealing the brick back to its original color -new entrance perhaps -solid color awnings for the second floor windows that match the first floor -reopening some of the blocked windows -extending the soffit that runs along the roofline -or exposing some of the concrete along the building so that a really classic IVY could grow up the side of the building -maybe opening up some of the sidewalk along the curb for a few trees
A good business recognizes the welcoming necessity of curb appeal to the surrounding neighborhood as well as having a welcoming interior.
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