Russ, a personal story along these lines: a few years ago I arrived early one morning (before sunrise) in Buffalo to meet with a new client. Having some time to kill, I wandered down toward the waterfront to see if I could find the naval ships I'd heard about. Well, the ships had lights all over them, even along the rigging lines - my eyes were greeted with this amazing display before I got close enough to see any details of the ships, and it made a very strong impression on me.
If a sustainable way could be found to do it - as Texpat mentions - lighting of Buffalo's architecturally significant skyline could well create similar impressions for others.
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