This is a remarkably savvy strategy for the Colored Musicians Club and it's helped create momentum for both the museum and the Broadway/Michigan neighborhood that is reemerging. Festivals are remarkable at reinforcing a sense of placehood that is good for both investment and creating interest in a neighborhood. It's a wonder there is not yet a Larkin Festival or a Black Rock Lock Festival to bring attention to those areas. Would Allentown be as well known without the Allentown Art Festival, or Hertel Avenue without the Italian Festival? Social gatherings like these become cultural institutions over time that reinforce investment patterns. It's all about the marketing.
Hopefully the Queen City Jazz Festival will become a cultural institution over time and we get to enjoy this great event every year.. and perhaps take a look at some of those new apartments popping up nearby now that we know they're there.
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