The region’s first french fry restaurant is on a roll. #getfried® (fry café) is currently in a franchising mode, and will soon be launching its first food truck, according to company co-owner, Garrett Green. The company’s second location has landed in the Fashion Outlets of Niagara Falls, and now has clearance from NYS to franchise the brand.
“The plan is to immediately get going on a food truck segment to continue growing the brand,” stated Green. “We have started to build a brand using the shopping mall strategy, it has worked out well. However, as online shopping continues to go up, mall foot traffic will continue to go down over time. We feel it is necessary to get an additional distribution strategy ignited now. We would like to put franchisees in place for them but are willing to partner too. The truck plan would cover greater Buffalo and allow us to bring our product to more people.”
“We offer America’s most popular snack – the French fry – and then give people the ability to create anything they can imagine with them,” states Chris Covelli, company founder. “It’s the ultimate comfort food served under the roof of a very edgy brand,” adds Green.