Share, , , Google Plus, Reddit, Pinterest, StumbleUpon

Print

Posted in:

French Fry Wars | #getfried®

After posting on a new French fry franchise concept coming to Buffalo last week (see here), I received an email from another competitor that will soon be entering the market. Garrett Green, founder of One Roq Vodka (Buffalo Consumer Venture Firm, Green & Co. Holdings – based in Buffalo), and a business partner, have been working on introducing another French fry concept to the market, starting with the Galleria Mall – #getfried®. After the mall launch, Green and his partner anticipate on opening two additional sites in the Buffalo area. The partners are currently in the process of closing on a second site and securing a third. The battle of the Buffalo French fry franchises has officially begun.

According the Green, “The goal is to incubate the #getfried® brand in Buffalo, making it a real Buffalo born concept.”

I asked Green what he thought about a second French fry franchise being launched in the Buffalo market close to the same time that he was moving forward with his venture. “Weird… but competition is good!” was his answer. “We plan on opening our location first in the market.”

As for the style of fries, Green tells me that his version is “French-Canadian style topped fries”. He plans on hitting the malls, college campuses, sports arenas, airports and city entertainment districts. Menu items will include straight cut fries, waffle fries, sweet potato fries and thin-cut potato chips. There will be a build-your-own menu, and ready-to-order house specials such as poutine, Buffalo chicken, BBQ pulled pork, loaded nacho, truffle parmesan, chili cheese, fish ‘n chips and pepperoni pizza.

At this point, Green is now focusing on the race to the starting line, and is preparing to announce that #getfried® will be “The Nation’s First Gourmet, French-Fry Café Chain”.

According to Green, “Americans eat an average of 29 pounds of French fries each year. That’s a lot of fries… enough to be considered a staple of the American diet. The fast food industry helped to make the fry accessible to each and every American, by putting the menu item on just about every commercial block in the country. Now Green plans on taking that concept to a ‘Fast Casual’ level, by serving up the fries in a way similar to how Chipotle serves its burritos (#getsauced – made in front of the customer).

New-Get-Fried-Buffalo-NY-1

The #getfried® restaurants will have a modern edge to them, featuring stainless steel and neon accents, along with a mix of ambient and energetic lounge music. Customers will be able to place their fry cone and basket orders via an interactive #gf app, making the entire process fun, fast and efficient.

The opening date for the first #getfried® is February 1st, 2015. At that point, Green will be offing franchising opportunities to entrepreneurs with qualifying credentials.

Buffalo is suddenly becoming a serious French fry city. We’ve held the record for the longest French fry in the world, and now the race is on between two French fry franchises to become the world’s first French fry café. It will be quite interesting to see how this all pans out. May the best French fry franchise win.

Find #getfried on Facebook

 

Written by queenseyes

queenseyes

Newell Nussbaumer is ‘queenseyes’ – Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world’s largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside. Founder of The Peddler retro and vintage market. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at The Hotel @ The Lafayette, and the Madd Tiki Winter Luau. Other projects: Navigetter.

Contact Newell Nussbaumer | Newell@BuffaloRising.com

View All Articles by queenseyes
Hide Comments
Show Comments
  • ImissBuffalo

    meh

  • Buffaboy

    I got an idea like this but I don’t want to share it.

  • greenca

    So with  #getfried® use the almost no fat preparation method that Just Fries plans on using?  If they’re planning on the traditional deep fried version, obesity will get even worse in this area.

  • buffalo_proud

    greenca – #gf will have about as much impact on the areas obesity as Aunti Anne’s pretzels and Mrs Fields cookies. Chill and live a little @GreenCa

  • smokey dog

    greenca I don’t see many baked chicken wing joints in Buffalo.

  • buffaloroamer

    All I can say is- good luck to both endeavors-  I don’t think there has to be a fry “war” so to speak.  Think Anchor Bar and Duffs,  Petsmart and Petco, Coco Cola and Pepsi Cola, Mcdonalds and Burger King and lets not forget Tim Hortons, Starbucks,  and Dunkin Donuts and Paula’s donuts.  All have competition yet have found their niche.  What I like  is that these are two companies talking nationwide franchises that are starting here, not franchises started elsewhere and coming here.
    My suggestion to both owners- there is plenty of territory and mouths to go around-  It’s great how one is going in the Galleria and the other downtown as starters.  Keep this mentality- If one is opening by UB South Campus, the other should do the North Campus, one in Canalside the other on Elmwood- get my drift.

  • buffloonitick

    Buffaboy
    let me guess…  uummm…   a potato flavored french fry…   close?

  • Buffaboy

    buffloonitick Buffaboy Well, it isn’t food if that helps!

  • smokey dog

    buffaloroamer—Very well said!!!!!

  • buffloonitick

    Buffaboy buffloonitick
    fake french fries?

  • Buffaboy

    buffloonitick Buffaboy French fry drink! Yum!

  • buffloonitick

    Buffaboy buffloonitick
    french fry flavored soda pop? whoa…  
    would go great with a side of fri…  never mind…

  • Matt Marcinkiewicz

    Is One Roq the vodka that used to advertise itself (on a billboard along the 190) as the “world’s best American vodka”, if memory serves?  If so, well, that was fucking stupid.

  • Matt Marcinkiewicz

    as for the fry start-up, this does seem better suited to a mall environment than as a free-standing enterprise.  Hell, if Auntie Anne’s and Mrs. Fields (soft pretzels and cookies respectively) and whatnot can get by in malls, then this seems a reasonable bet.  I’d say Garrett has a leg up simply with the choice of flagship venue.  The second and third locations might be more of a challenge…assuming that the second and third aren’t located at the Boulevard Mall and Eastern Hills/McKinley.

  • buffalo_proud

    Matt Marcinkiewicz the idea of promoting America as a producer fine spirits is stupid?  Soooo, your a communist ??

  • Matt Marcinkiewicz

    mall and/or food truck.  I just can’t see the other guy’s d/t location panning out.  Maybe I’ll be proven wrong when the lines stretch from Perry to Goodell, but

  • Matt Marcinkiewicz

    1.  I am a registered socialist, yes
    2.  That wasn’t the point.  Read the phrasing and tell me that isn’t moronic.  “World’s best American vodka”–otherwise known as America’s best vodka, if that’s the claim your making.  I currently am sipping a Southern Tier IPA, which I consider the world’s best American beer.  I talk to you, potentially the world’s worst American Internet commenter.
    See how that works?

  • citydweller

    Certainly No War! This is a concept that my partner and I have been working on for well over 1 year. We really wanted the space that we will be opening in at 9 Genesee Street, mainly because it is in direct proximity to M&T Bank, Bank of America, Key Bank, Hyatt, and many other downtown office buildings with major downtown foot traffic. We had to wait due to both Main Street construction and the great Architect Steve Carmina to finish his building. I don’t know Garrett, I am sure he’s a great guy and hopefully we will all be successful! We too have second and third locations specked out and have several people already interested in franchise opportunities in California and a few in Florida. You should see Just Fries popping up all over the country within the next few years! Since nearly every restaurant in America serves or knows about French fries, I am sure there is enough room for both of us! We will however be the first French Fry cafe in Buffalo…I believe the Galleria lies within Cheektowaga! LOL!

  • Matt Marcinkiewicz

    citydweller Good luck, sir.

  • buffalo_proud

    A registered socialist who argues about semantics in advertisement messaging…things are adding up now.
    No, I’m not making any claim.  I don’t remember the exact wording but I do remember it promoting my country, and I know I liked that.  And I think that’s the only point the advertiser had in mind.

  • Matt Marcinkiewicz

    buffalo_proud 
    A registered socialist who votes Democrat 95% of the time for lack of better options.  Republican ~1-not-0%, FYI. 
    In marketing, semantics is huge.  I care about semantics where it matters (marketing, or political rhetoric), not where it doesn’t (I’m not a pedant).  I think you’re (somewhat) wrong about the advertiser’s intentions.  Pandering to patriotism would’ve been the secondary aim, I think, to the primary purpose, which would be to make the most grandiose-sounding but potentially valid claim possible.  Of course with both of those bases covered you have a strategy that can’t fail, except for with people like me.  Whenever I’d spot that billboard, which I believe was located near Len-Co Lumber on I-190 North, I’d snicker and vow to drink something other than One Roq on the rare occasion where I don’t find beer sufficient.

  • Matt Marcinkiewicz

    buffalo_proud greenca 
    jesus, you used the same examples as I did above.  Swear I didn’t read this comment till now.

  • buffalo_proud

    Matt Marcinkiewicz buffalo_proud Matt, your the man but, patriotism aside, one roq is far superior in taste compared to many American – and foreign – brands that are in the market. And, the brand obviously has roots to the area. Your not changing my mind on that brand. 
    Isn’t this article supposed to be about French Fries ??

  • Matt Marcinkiewicz

    buffalo_proud Matt Marcinkiewicz 
    Kinda curious to try it now.  I haven’t had wodka (Polish spelling, tribute to my roots) in a long time.  But is buffalo_proud/Joe Black an alias for Garrett Green…haha.  Yes this thread was ostensibly about French fries but when’s the last time a Buffalo Rising thread with 10+ comments remained on-topic for anything?

  • RisingBuffalo

    “worlds best American Frech Fry” lol

  • bobbybuffalo

    The hash tag confuses me…

  • buffalo_proud

    Matt Marcinkiewicz buffalo_proud No, but I know him and partner all too well.

  • smokey dog

    buffalo_proud Matt Marcinkiewicz you know who and who?????  I dont think so

  • smokey dog

    buffalo_proud Matt Marcinkiewicz no, you dont have any idea who I am….

  • antiques_allentown

    Speaking of French fries (not sure which to capitalize), I have it on good authority that we are getting a Poutine restaurant on Allen St.

  • rockpile38

    bobbybuffalo hash on French fries, awwwwwwwww!

  • rockpile38

    Can’t they come up with a taboo name for the joint [sorry just came out that way, shit happened again] to compete with Dog E Style, especially with French in there!