Voters are invited to give "thumbs up" or "thumbs down" to commercials in the Super Poll. Travers Collins
, Buffalo's leading integrated advertising/PR agency, will once again host the Super Poll to measure Western New York's real-time reactions to the commercials that air on Sunday.
The public is encouraged to visit the Super Poll website
before (you can see the ads now on the polling site), during and after the big game and make their voice heard in the localized poll. Last year over 3,000 Western New Yorkers voted, and M&M's "Just My Shell" spot emerged as our region's favorite.
Polling is open now through Monday, February 4. The results and Western New York's favorite commercial will be announced on Tuesday, February 5. Creative team members from Travers Collins will also be available before, during and after the Super Bowl to give their expert take on the 2013 commercials.