City August 2, 2012 10:04 AM

My Favorite Buildings: This one looks and smells good.

My Favorite Buildings: This one looks and smells good.
One of the most underrated buildings in Buffalo's collection of great architecture is the General Mills building located at 54 Michigan Avenue on an isolated spit of land between the Buffalo River and the City Ship Canal.  Even though the building is visible from downtown Buffalo it is easy to miss among the tangle of grain elevators and the Skyway.  It is a wonderful mid century high rise factory that cannot be truly appreciated until you get up close and begin to see its wonderful subtle detail and streamlined forms.  This factory is of course the source of that wonderfully sweet cereal smell that wafts over the middle of the city from time to time.  Many will point to it as the place they make Cheerios but it is also a major grain milling plant where they make Wheaties, Gold Medal Flour, Bisquick, and several Betty Crocker mixes.

The plant started as a small local operation in the 1800s using wooden elevator structures.  In 1903 it was purchased by a Minnesota company called the Washburn-Crosby Milling Company.  In the 1920s the plant became the nucleus of the new General Mills company when it was combined with several mills across the country.  It has been one of the largest General Mills facilities since, making it a somewhat historic site as well as a great piece of architecture.  I could not find much written on the architecture of the building even though it is clearly a significant midcentury work.  That is not unusual.  We pay little attention to our stripped down industrial architecture reserving that for the highly decorated houses, offices and other buildings used most often in our daily lives.

General-Mills-steel-Buffalo-NY-1.jpg
This building is also interesting for another reason. As I mentioned earlier,  at about 10 floors tall it is a high rise manufacturing facility.  When transportation was difficult in the days before powerful engines and the plethora of high quality roads we have today, multi-floor factories were common.  They remained common even up into the 1970s when manufacturing began draining out of the old dense cities to overseas manufacturing or large single-storey plants in the suburbs.  Today operating high rise manufacturing facilities are extremely rare.  This one may be the only one left in Buffalo.  I can't think of any others.  It is amazing that General Mills has kept this one going.  As far as I know there is no movement to close it.  If that should ever happen this is one building that should be pegged for special attention so that it is not allowed to rot in place by some delinquent owner.

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Took that picture recently, huh Steel? Look at the foilage on that tree!

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somebody out there sells a t-shirt that reads "my city smells like cheerios."

we underestimate how wonderful it is when general mills is baking and downtown smells like a pastry shop rather than a steel mill.

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Which reminds me I need to pick up a box of Cheerios on the way home.

replied to grad94
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O

replied to saltecks
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Although I can appreciate one's personal perspective of a building like this, it is still tough to look at this picture and feel excited about it. It looks like a dump and an eyesore. In today's downtown redevelopment atmosphere, buildings like this one should be renovated and updated so that the original architecture can be appreciated, but at the same time, blend in to look like it still belongs. It needs a rebirth. I think buffalo did a great job doing this downtown with the Embassy Suites hotel and now the Marriott at canalside. It would be nice to see more of that.

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I commented on this on the Seneca Theatre article. I think you should check it out.

replied to RLC
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It is a factory. It blends with the other factories. I think it is a pretty kool looking building.

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agreed, it is a factory. It would be nice to see something like this look somewhat updated, especially given its proximity to CanalSide and the Outer Harbor. it would be nice to see an extension built on as a museum to draw some tourists who would have an interest in touring the plant. I dunno...just a thought.

replied to STEEL
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Last I heard they don't do tours, which is a shame I think it would be pretty interesting.

They also replaced that green corrugated plexistuff. http://www.flickr.com/photos/83190446@N06/7618511744/in/set-72157630687190414/

replied to RLC
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They also make Lucky Charms.

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Milk-Bone, on Urban Street, is another cool high-rise factory.

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One of the reasons for all the stories is that flour milling is a gravity-fed operation, with stages of processing where the grain is passed down a level for the next stage.

You learn things like this when you grow up in a city that used to be known as "The Flour City." ;-)

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I wondered that but always seen it referred to as "flower city" which is why it confused me!

replied to RaChaCha
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By the second half of the 19th Century Rochester's milling industry had declined (as agriculture moved west), but it's nursery business (on the fertile slopes of the Pinnacle moraine) became a worldwide supplier of plants. So those clever Rochesterians subtly changed their moniker from "Flour City" to "Flower City."

True story.

replied to brownteeth
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Thank you, Steel!

This is a magnificent building that I have loved all my life.

There is an ascending sort of Morse code in the fenestration.

Juxtaposed with those elevators, it's even more thrilling.

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I love this Moderne Modernist building too! :)

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Considering all the tax money the city gives General Mills to stay in that building and in its location....

-its a huge disappointment that Barilla Pasta chose Rochester rather than Buffalo. It would have been a perfect location to partner with General Mills. Is it to much to ask to city to have a closer relationship with General Mills to attract other companies with milling and grain based operations.

-Is it really to much to ask to clean the brick and put real windows instead of the blacked out stuff. What was it left over from WWII when we have to block out our windows

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It's a factory, it's a WORKING factory. Christ on a cross.. windows, cleaned brick? Come on...what BS is next? Do you want Ganson Street lined with trees and flowers? How about some grass medians to soften the roadway with historic lighting? Ganson Street is the last blue collar working class industrial section of the city.

Face it people, this is what an a WORKING industrial area looks like. Dirty and gritty. Rails crisscrossing the roadway, Hopper cars and switchers, tractor trailers lining the street, the M/V Herbert C. Jackson, M/V American Mariner docking at the General Mills plant or further down the ship canal at ADM's plant on St. Claire. The M/V English River delivering concrete product to LaFarge at the foot of Ganson Street. The working tugs Delaware and Washington. Stuff that for all intensive purposes only is seen in black & white photos anymore. This is my history being a descendant of the tough Irish of the First Ward. This is OUR history.

Was down there last week with my kids (4 and 9), who loved seeing the M/V Herbert C. Jackson docking at ADM on St. Claire, seeing the grain mill operations in SERVICE, watching the M/V Herbert C. Jackson being pulled down the City Ship Canal by the Tug Washington back out to the Lake from the River Fest Park. A week prior we watched the M/V American Mariner pull out. That's working, living history they can ascertain and grasp better in my opinion than a photograph sometimes. Such as myself, I remember Republic Steel and Bethlehem, but being born around the time they were starting to be shuttered I never could comprehend the full impact. However, I do remember in my teens the last of the grain scoopers.

Although I'm sure if someone were to build a loft down on or off Ganson, there'd be complaints about the lights, sounds, smells even though they'd be renting that "hip" industrial heritage loft for $1200 a month.

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Well said, irishmedic716. We've been deindustrialized for so long that people have forgotten what a city at work looks like.

Where is a good time and place to watch the ships? Do you have inside info on the comings and goings, or is it pretty busy all the time on weekdays?

replied to irishmedic716
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It's hit or miss with the ships this summer for me. Seeing the Herbert C. Jackson dock last Sunday evening and then disembark Monday was sheer coincidence. Actually what I started to do is subscribe to a website(It's free)called www.marinetraffic.com. You can build your own fleet so to speak, currently I have all 3 ships I discussed in my post and know there position/course/speed and port of call within an hour time window. It's pretty accurate.Those are the most "frequent" visitors I know of that call port to Buffalo, especially the English River. that's owned by La Farge itself. It'll send you this information to your email and/or via SMS to your phone.

If curiosity strikes you on the topic such as if a ship is coming in, the Tugboats berthed at the foot of Hamburg...go over and chat with the Captains and crews or if anyone is at Engine 20 (E.M. Cotter). I'm sure they'd be happy to let you know.

replied to JSmith
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amen from this corner!

replied to irishmedic716
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Steel: They keep this plant open as it's the 3rd largest General Mills operation in the the company as well as with regards to the workforce one of there best. Also the location has a lot to do with it. Easy access to both rail, road, and sea. Learned some interesting facts about it roughly a week ago as I was out on the Edward M. Cotter for a Lake cruise. One of the retired BFD guys who volunteers down at Engine 20 and my Dad were going on about the old neighborhood and that very question regarding General Mills came up in conversation.He said something about the quantity of items they produce which is also impressive but I don't recall the numbers right now. We also learned that the M/V American Mariner is one of the largest freighters to dock in Buffalo. Just spot on of a 1,000FT beam. E.M Cotter is only 118 for reference.

Not true regarding the last multi-floored factory in Buffalo. The Purina Milk Bones factory on Urban on the East Side operates in this same regard.

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we should play up the milk-bone connection like we do with wings, pierogies, and beef-on-weck. milk-bones are a pop culture classic and americans spend billions on their dogs.

replied to irishmedic716
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Hot wing flavored Milk Bones???

replied to grad94
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general mills.


Your welcome.

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