464 Gallery's 4th annual members exhibition
Comments
Leave a comment@Dagner, Absolutely, I agree! Many times I've read an article on Buffalo Rising (elsewhere too) and thought to myself that I wish I didn't have to click or read the rest of the article to simply find out the time, date, and location--especially the exact location is sometimes hard to find, as in this case.
It may be obvious to some of us (especially in this case, given the name of the gallery), but as a writer/editor, I've learned that informational materials must be written to the absolutely lowest common denominator and assuming that the reader KNOWS NOTHING. After all, information-giving is the purpose of the majority of what appears here (not that it isn't all very clever and creative and all that, of course -- ;-)), but if the piece doesn't provide all the info the reader is seeking (and, studies show, much more quickly when it's online), then it has failed. I'm just agreeing with and amplifying the previous comment to provide constructive criticism for one of the most valuable sites I read!
I stopped by early to check this out, and was impressed -- as always -- by the primally great talent Marcus finds & shows.
Spark looks great -- congrats!
Leave a comment
Sponsor
Recent Comments
Sponsor
Interested in advertising on BuffaloRising?
E-mail John C. Powell
or call John at 716.602.0200




So.... 464 What? You didn't list an address and amazingly I couldn't find the address on their website : (
464 Amherst Street, in Buffalo's Black Rock neighborhood.
Did you happen to look under Contact on their website? It shows a map of 464...on Amherst St.
No I didn't. But you really shouldn't have to dig that deep in a site for the address, especially if it is retail.
You should not have had to leave the Buffalo Rising site to get the address of the event. Nor should a reader have to scan the entire BR article to find the location. It's bad usability.
Essential details (date, time, and location) should not only be in the text, but in a structured format, preferably at the beginning of the post.
"But you really shouldn't have to dig that deep in a site for the address, especially if it is retail."
If you're truly interested, you'll do what's necessary -- especially when it's as easy as doing the following:
"For more information on 464 Gallery or Spark magazine, visit 464gallery.com."