You may have heard in The Buffalo News
recently that Scharf's, a long-standing German restaurant may be closing its doors as early as this summer. While some restaurants come and go, the loss of Scharf's would be heartbreaking to many. Surprisingly, there is one Buffalo company that is not going to stand by to watch the family operated eatery close its doors without a fight.
Ad agency and public relations firm Travers Collins has offered to run a pro bono PR campaign to give Scharf's an injection of customers that it needs to continue on. Kellie Mazur, an Account Coordinator at Travers Collins told me that, "The campaign, which includes a new Twitter account (@SaveScharfs) and a revamped Facebook page
," would lead up to an event called Scarf for Scharf's. Scarf for Scharf's will be a fundraising party on July 30th from 5pm to 9pm and will offer a "99 bottles of beer countdown," music, prizes and authentic German food and beer.
"For a $15 donation, each guest will receive access to a buffet including German potato salad, bratwurst and sauerkraut. A commemorative Scarf for Scharf's beer stein will also be given to the first 30 guests. We hope to raise awareness of Scharf's restaurant among a new demographic, particularly those who may not have known that a restaurant which serves menu items like wiener schnitzel, sauerbraten or rouladen even existed in WNY."
For anyone who is familiar with Scharf's (see BRO article
), then you know why this spearheaded effort is so import. That said, if you would like to help, please do all of the following:
2) Go to the Scarf for Scharf's on July 30
3) Make a point to eat at Scharf's whenever you have a craving for authentic German food
Scharf's Schiller Park Restaurant 34 S. Crossman Street (off Genesee between Bailey & Harlem) 716.895.7249 Open daily for lunch & dinner Closed Mondays www.scharfsrest.com