It started as a post on Facebook. Robert De Niro was shopping at Room on Hertel, the post read. And there was a picture to 'prove' it. And that lit the social media fuse.
Commenters immediately proclaimed their excitement that the legendary actor was doing his Christmas shopping on Hertel Avenue at one of Buffalo's best retailers. Then the story made its way to Twitter where users expressed disappointment that they didn't hear the De Niro news quicker.
But here's the thing: it wasn't Robert De Niro. He wasn't taking a Midnight Run
on Hertel to get some Christmas gifts. We're familiar with the gentleman in the photo and he's not Robert De Niro.