Travers Collins announces the launch of its new website (www.traverscollins.com), in conjunction with a brand new design and Maxwell Smart-approved attitude.
The site, collaboratively designed by the Travers Collins staff, features the company's "smart" ideology, logo and brand.
"Every agency needs a fresh face and updated philosophy from time to time," said Bill Collins, Travers Collins' partner. "We're excited to bring a new look and new attitude to our growing company."
Said Partner Bob Travers: "Our new 'smart' mantra doesn't mean we were the last kids picked for dodge ball in Middle School or that we want to debate you about the sociopolitical impact of the French Revolution. We mean we have a sixth sense when it comes to making clients look good. We love what we do and we're perpetually getting better at it. We're not just good at our jobs - we're smart at them."
The dramatically redesigned website is a visual embodiment of Travers Collins' initiative to grow and provide the best services to clients by being as smart as possible - which, as the company dictates, can be done in a variety of exciting ways, said Collins.
Travers Collins is now displaying the redesign of the company on its webpage as well as Facebook and Twitter. Walls have been painted and the new logo is displayed on unexpected new surfaces as TC's delivers on its smart promise to current and future clients.
Based on research both internally and externally, the new page offers:
• Client work examples organized by client, media type, case studies and featured work.
• A detailed list of agency capabilities.
• New employee biographies and People tab, highlighting individual accomplishments.
• A new blog entitled SmartyRants accompanied by an RSS feed.
• Real-time TC Twitter feed.
A current special feature is a 'Day in the Life of TC' currently posted which will make you wish you worked here, too.
The website introduction comes after the integration of Travers Collins' and McDougall Travers Collins, an expansion of client-service capabilities into Rochester. The firm, now known simply as Travers Collins, had been known as Travers Collins & Company since 2001 when the name was changed from Travers/Collins/Partners.
Travers Collins, headquartered in the Larkin Building at 726 Exchange St., is one of Buffalo-Niagara's largest locally owned and operated integrated marketing communications firms, employing a staff of 34. The firm is a member of the Worldcom Public Relations Group, the world's largest network of independent public relations firms, as well as the Transworld Advertising Agency Network (TAAN). For more information, visit traverscollins.com.
Sounds like a paid advertisement. Come on BRO...