Those Who Think With Their Heads
When Adam Smith conceptualized a market economy in his classic The Wealth of Nations, he had in mind a system that used human and material resources justly and sustainably to meet the self-defined needs of the people and their respective communities.
Smith's construct is the foundation on which local living economies are based. Although it may seem an idealistic longing, over 140 cities have committed to the establishment of such economies. And, for the fourth consecutive year, Stacy Mitchell, from the Institute for Local Self-Reliance, has collected data from thousands of independent businesses (retailers, service providers, restaurants, etc.) to quantify the benefits of a buy local initiative.
Her findings are telling, but not surprising. Independent businesses in U.S. communities with active "buy local" initiatives reported a 5.6 percent increase in sales over the previous year -- the strongest gains since the first year of the survey. This increase was more than double that (2.1 percent) reported by independent businesses located in areas lacking networks.
Those Who Know With Their Hearts
Valentine's Day tends to evoke more emotion and less analysis, logic, rationality and use of the left brain.
Not to worry.
Back in 2006, Stephen Colbert coined a term for such times as these -- that word, of course, is "truthiness."
Truthiness: truth that comes from the gut, not books.
Listen, Buffalo, you don't need me or anyone else to prove what you already know in regards to living local. Droning on about how thinking local first improves the health of the environment, strengthens our community and contributes to a functional democracy is true, but unnecessary.
You can feel it, even if you can't define it. Reports, reference books and scholarly discourse do little for the war over your pocketbook. What will ultimately resonate and prove an effective weapon in this "war" is the emotional connect -- the "truthiness."
Our quality of life would be incredibly different if we based economic decisions on life values, rather than purely financial ones. Make your decisions based on the core belief that you are part of a human-scale movement charged with the mission to build a new, stronger economy using the principles of justice, sustainability and compassion.
Let February 14 serve as a healthy reminder to exhibit "truthiness" in loving local -- together, we have the ability, power and responsibility to guide our community's future forward.




To be consistent, should we also suggest that people and businesses in other places shouldn't buy any products or services of Buffalo-owned businesses who try selling to customers in national or global markets?
I think Minneapolis First and Phoenix First can fight their own battles. Buffalo First advocates for Buffalo.
JS, they can fight their own battles but that ducks the question.
I'll try asking this way -
If buy-localers hope WNYers make sure to buy groceries at WNY-owned Tops, tires at WNY-owned Dunn Tire, and do banking at a local bank or at First Niagara or M&T both of whose corporate HQs are here...
... then would they also hope people in central NYS and Pennsylvania won't shop at Tops and Dunn Tire (both of which have stores in those places)?
And would they say people in other states shouldn't bank with First Niagara or M&T both of which have many branches elsewhere?
They'd hope for that even though asking non-local customers to avoid WNY-owned businesses would reduce good jobs here?
I don't see why this question can't have a yes or no answer instead of ducking it.