Ultimately, Jaclyn and Scott are both happy with business on Main Street. "We've become a destination," Jaclyn told me. "We just had our best Valentine's Day ever... but we're still missing out on the foot traffic. That's why we're opening a second location on Elmwood. The concept is going to be a bit different. We're still going to prepare the confections here (Main Street). Having a location on Elmwood will allow us to make products with a shorter shelf life... like habanero ganache brownies... or edible chocolate bowls filled with fruits and mousse. We'll be serving frozen hot cocoa and chocolate fondue. Eventually we want to make our own ice cream. Customers will be able to make their own s'mores in a cozy setting. We feel that we've made a mark in the city and now it's time to find new customers. The store will also be a good billboard for our Main Street location... it's a win-win for us."
The couple feels that they can add to the mix of chocolaty choices on the street, while opening customers' eyes to some of the sweet delicacies that are not currently available in the city. Chow Chocolat anticipates to open at 715 Elmwood Avenue at the end of March, just in time for Easter. It would be nice to see the owner of the building uncover the transom windows that obscure natural light from getting in. It looks as if they are just painted over.