The Chicago Tribune published an interesting chart Wednesday comparing the tourism marketing done by Chicago versus that of Indianapolis. It made me wonder how Buffalo-Niagara stacked up. Chicago is one of the nation's top tier convention cities annually drawing almost 40 million people generating near $11 billion in economic activity in the region. That said I was not much interested in the Chicago stats. What struck me was the Indianapolis numbers.
At 1.7 million people the Indianapolis metro is similar to Buffalo's 1.1 million metro in size (US). So, it is interesting to see the very big numbers that this conservative Indiana city puts up in its tourism industry. Indianapolis annually attracts almost 22 million people who generate about $3.6 billion in economic activity supporting an estimated 66,0000 tourism related jobs. Now, if you have ever been to Indianapolis you might agree with me in noting that the city is...how shall I put it...a bit dull. They have made this staid midwestern city into a tourism and convention dynamo where tourism should not logically exist. Buffalo should sit up and take take note of this. Buffalo with its international location, Great Lakes, and close proximity to one of the seven natural wonders should easily trump Indianapolis in the tourism and convention game... but, it does not by a long shot.
Indianapolis has been successful in marketing itself to travelers by having a plan and investing in that plan to meet its goals. They have invested in the tourism industry by building a large 750,000 sf state of the art convention center. By comparison Buffalo's ancient convention center is a measly 110,000 sf. (not to mention that the Niagara Falls convention center was closed and ceded to a sovereign nation for a casino). Indianapolis has also built its reputation as a major center for professional and amateur sports over decades of effort. The Indianapolis 500 is one of the most famous sporting events in the world. The city also regularly hosts the NCAA Final Four in its state of the art domed stadium. But, beyond the infrastructure provided to host guests in their city, Indianapolis has invested in building its reputation as a good place to visit for business or play. It has done this by spending $15.5 million a year marketing the city. This, compared to Buffalo's paltry $5 million in tourism spending, up from an even punier $4 million in recent years.
The Buffalo Niagara area attracts an estimated 16 million visitors, only about 75% of the Indianapolis number despite the presence of the mega-attraction of Niagara Falls and despite the presence of several nearby major population centers! Buffalo Niagara with its world renowned Niagara Falls only has 9,000 tourism related jobs to Indianapolis' 66,000! Is it any wonder Niagara Falls New York looks like a wasteland? It would not take too much to add a major new hotel inside the walls of The Statler along with several others if Buffalo was putting up the visitor numbers produced by Indianapolis. Investing in tourism in Buffalo Niagara is a no brainer. Or at least it should be.
Invest and they will come and they will spend and they will create jobs.
Indianapolis Tourism:
66,000 jobs
$3.6 billion in tax revenues and visitor spending
$15.5 million - Convention&Visitor Association spending
22 million visitors
Buffalo-Niagara Tourism:
9,000 jobs
$1.2 billion in tax revenues and visitor spending
$5 million - convention and visitor bureau spending
16 million visitors





Interesting post. I question several area's though. I'm sure people in Indianapolis would resent having their city refered to as a "bit dull" just as people in Buffalo did as proven last week when it made the international press as to how dull it is here. Next, take away the Niagara from Buffalo and what do you get in numbers? Two citis close to each other which Indianapolis does not have. Niagara falls is getting "Falls tourism", that does not compare to "convention tourism" which is what Indianapolis is getting. What are Buffal's numbers for conventions? Less than million ppl I bet. I agree with you that Buffalo needs a new/larger convention center and another 1,000 rooms at least downtown to play in the big leagues of attracting conventions.