City November 4, 2010 8:02 AM

Growing Jobs Through Economic Gardening

Growing Jobs Through Economic Gardening
By Paul Wolf:

David Robinson in this Sunday's Buffalo News business had an interesting article titled Think Small to Plant Seeds of Job Growth.

The point of Robinson's article is that the biggest source of job growth locally and statewide comes from businesses that are already here. Yet we spend significant time and resources trying to entice out of state companies to locate in Western New York.

I agree that we should focus more effort and attention on helping local companies grow. Research shows that companies go through several different stages of growth and certain stages produce more good paying jobs than others.

The Edward Lowe Foundation, a Michigan based non-profit that focuses on assisting entrepreneurs has developed a great interactive resource that allows users to explore economic activity in their own region at www.YourEconomy.org. According to YourEconomy, the Buffalo-Niagara metropolitan statistical area had the following types of businesses in 2008:

Type of Company                                                                     # of Businesses        # of Jobs

Self Employed                                                                           21,787                         21,787
Stage 1 Companies (2-9 employees)                                       33,594                        105,445
Stage 2 Companies (10-99 employees)                                   6,540                          160,926
Stage 3 Companies (100-499 employees)                               435                             77,398
Stage 4 Companies (500 + employees)                                   54                               53,453

Stage 2 companies represent 11% of area businesses, but Stage 2 companies create more jobs. From 2006-2008, Stage 2 companies created 38.8% of area jobs. Stage 1 companies created 24.2%, Stage 3 created 18.3%, Stage 4 created 13.9%, and self-employed companies created 4.8% of all jobs from 2006-2008.

Our economic development efforts are too focused on attracting out of town silver bullet businesses. Buffalo has plenty of companies with the ability to grow additional jobs. Many communities are focusing their economic development efforts on a concept commonly referred to as "Economic Gardening" developed in 1989 by the city of Littleton, Colorado. Instead of hunting outside the area for new businesses to create jobs, the focus of Economic Gardening is to grow jobs through existing local businesses.

Economic gardening focuses on helping so-called second-stage companies with 10 to 99 employees and revenue of $1 million to $25 million -- local businesses that have survived at least five years and are growing revenue and adding employees.
Robinson and others advocate for providing more support to companies with fewer than 10 employees. There are programs available to help start-up businesses but more focus and support needs to be placed on helping "second-stage" companies grow. Startups have a high failure rate, meaning many of the jobs they generate quickly disappear in the churn of business formation and failure. Second-stage firms have demonstrated staying power and also tend to pay higher wages than startups.
Supporters of the Economic Gardening believe that:

(1) This approach is soundly based on economic growth principles, (2) requires fewer public resources than traditional recruitment initiatives, (3) is more focused on where rapid growth occurs--in second- and third-stage companies--and (4) does not require "picking winner industries," but rather recognizes the critical role played by growth companies of all sizes across diverse sectors.

What do you think about the Economic Gardening approach of focusing on Second Stage companies to create jobs?
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I guess it makes sense, but why not focus on Stage 1's and help them become Stage 2's?

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I don't believe that we should be favoring one tier over the other. A healthy economy would see a balance across all tiers, as seen in other MSAs across the country. One of the big differences between Buffalo and other areas is the number of establishments that exist in the area. We have approximately the same mix of tier 1,2,3,4 companies as many other regions; however we do not have nearly the same number of establishments for employees to choose from.

I don't believe that the different tiers are mutually exclusive. We should be focusing on attracting large companies, and should be focusing on the small and mid sized companies as well.

I was not able to find out how government workers factor into the statistics on Youreconomy.com. I wonder if some of the percentage of stage 4 companies include local government agences, universities, and the like, or if it is just for-profit entities.

Either way, we need to focus effort and resources across all stages of development if we want to reinvigorate the WNY economy to the levels of other cities our size.

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Paul, your writing always gets me thinking -- thank you for posting about the Robinson article that with all the weekend craziness I somehow missed.

I don't know how we take this and move forward, but if there was somekind of "AmeriCorps"-like program for folks who have various business skills to spend a year assisting small/second stage businesses, that would be a very satisfying way to give back to and invest in the community.

I've noticed, in the consulting work I've done (for companies and organizations of various sizes), that these second stage businesses often have the needs of a larger corporation. Yet they usually don't have the financial or knowledge base to handle some things in-house and become reliant on vendors and service bureaus. This and other things (like lack of personnel redundancy) can create significant risk and angst for businesses in this size range. There indeed should be a way for the community to provide help and support specifically to businesses of this size -- as you and the article rightly point out, nurturing them benefits all of us.

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maybe you're thinking of score: service corps of retired executives. perfect project for them.

superb article, paul. hello, economic development agencie? anyone listening?

replied to RaChaCha
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Grad: yep, but geared for non-retirees.

replied to grad94
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don't be misled by the name, rachacha. the group happens to be retired executives who do business training for non-retirees, budding entrepreneurs, etc.

replied to RaChaCha
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I understand the points made by Jesse and Sho'nuff but the concern I have is that government and economic development officials need to focus and target their efforts. A scattered approach that tries to assist all businesses will spread limited resources too thin to make a difference. Start-up businesses have a high failure rate and government officials are not qualified or good at picking businesses that will survive.

While we do need a mix of different types of businesses, it appears that the best results if we target our efforts will be obtained by focusing on Second Stage businesses.

My preference is that government stay out of the economic development business as elected officials and the usual patronage employees that staff such efforts do not have the necessary skills or experience to make the right choices.

Understanding that government officials will always feel the need to become involved with economic development projects, I am simply advocating that we at least target our efforts to local Second Stage companies as the best opportunity for creating new jobs.

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Because this area has about 6,500 so-called Second Stage co's (misnomer because all businesses don't follow that growth path - but I'll let that go), wouldn't giving special govt help as Paul suggests have to involve choosing a few co's who some politicians or bureaucrats say are most likely to survive?
(or who have the best political connections?, or who have politically popular business models such as anything with the words 'green', 'local', etc.?)

Suppose NY state took the $35M planned to spend constructing the Bass Pro store and instead used it to spend $250K apiece to help Second Stage co's here. 35M divided by 250K is 140 co's. (Really it'd be even fewer than 140 because some $ would be needed for overhead and paperwork of assisting 140 co's, but for simplicity let's say that's free.)

140 co's is only 2% of 6,500 Second Stage co's located here. The other 98% wouldn't receive anything, although their taxes or utility bills would help pay $ for the 2%.

How would the 2% be chosen... what's criteria, who decides, how can it be free of political influence, ... and how much help would $250K make as one time assistance? Maybe for a few of the 140 it would tip them from failure to success, but enough to justify the $35M? The concept just doesn't seem worth it. Or to raise the assistance to $1M each, obviously only 35 co's could be chosen out of the 6,500 here - well under 1%. Or the $35M could be expanded, but we're still talking about helping a very few co's who would have to be selected by politicians or by bureaucrats appointed by politicians.

I'm not saying a retail building is a good use of $35M either. Best to use it on truly public needs across the city, or for some broad-based small cut in taxes or fees so it flows back to the private sector that way.

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Great article Paul,

I am currently meeting with various Economic Development professionals at the county level around Rochester, NY. My company is interested in getting this concept up and going in NY. I was shocked to see that it hasn't already been implemented. Monroe County sort of does it but they outsouce the educational portion to a group called TEN and the bring in consultants from Boston, MA to do the training. Kind of defeats the local gardening aspect. They also have to use COMIDA to support the cost. So it really isn't true economic gardening. We are hoping to change that. So wish us luck. But great article and just about the only one talking about it in NY! Thanks

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