Alec Baldwin in Wegmans Commercial. Yes, Really.

Ha Ha! Kinda corny but fun! Go Wegmans !

Wow, journalism at it's best. Great scoop, you should be up for the Pulitzer for this one! Seriously, a B list actor's mother gets excited about a Rochestor based grocery store and this is news.

that was very cute...wegmans reminds me of mom, aaaaaaww... great advertising hook...now i wonder if they'll start carrying schwetty balls now...

That blond cashier was making my balls schwetty!

This is amazing...not because it's a brilliant commercial/promo video, but because it is Alec Baldwin. And he genuinely said that on Letterman and they saw the opportunity. That is a great testimonial!

George D,

You are an ass.

Alec Bladwin is one of the most recognizable actors in Hollywood. He has starred in countless films, many of which were critically acclaimed. His movies have grossed several billion dollars worldwide. He is currently starring in one of the most popular network television shows of this decade, has worked with some of the most critically acclaimed directors and actors of our time, and he's probably worth forty-eight hundred times the amount of money than you could ever hope to earn in a lifetime.

What about these accomplishments, exactly, makes him "B-list?"

Furthermore, if he's B-list, what list are YOU on?

I liked Kroger better than Tops or Wegmans.

And too bad Wegmans is a bunch of thieves and only owe their success to their use of the letter W in their logo. Or at least according to one of the most ridiculous lawsuits EVER.

Kroger is horrible out here. My wife and I hit Weggie's every time we are back in Buffalo. It is truly the best grocery chain in the country.

The man was in the Departed and that alone is enough to show that he's not a B actor.

I prefer Whole Foods and Trader Joes. But Wegmans is pretty good too. By the way, there's a Safeway in Baltimore (in the Canton neighborhood) that is top notch, so don't go hating on every Safeway out there. They're not all created equal.

Will the commercial air in the Buffalo area, or just Wegmans' new markets in the southern Northeast Corridor?

Yup, Wegmans rocks like no other supermarket, and my Shoppers Club card is well-worn. However, they'rve given up on future growth in Western and Central New York. 20 years from now, Wegmans might not be seen as a Rochester/Buffalo/Syracuse chain, but rather an I-95 local with some aging legacy stores in "poor" Upstate New York. Let's hope Wegmans doesn't decide to abandon the region, or even smaller markets like Jamestown and Ithaca.

There's also something to be said about a massive Texas-style H*E*B. H*E*B doesn't have the upscale je ne sai quoi of a Weggies, it doesn't have the sub shops, Asian buffets or great prepared meals, and the checkout clerks go over the top with suggestive selling and pleas to donate a dollar to any number of charities, but the depth of the grocery department puts the W to shame. Cleveland's combo of Giant Eagle, Whole Foods and Trader Joe's also makes the W seem weak, although one have to spend some time navigating the crowded streets and parkways of the eastern suburbs to accomplish a Wegmans-shaming grocery run.

Wegmans does have better looking customers than any other grocery store I've shopped at, with the exception of TJ's. Younger, too; the customer base of Taaaaaahps is close to the same as the crowd of an Engelbert Humperdinck. concert.

I CAN'T GETTTA CUPPA COFFEE FOR 6 DOLLARS!!!

Funniest commercial I've seen in some time. I can't believe you people found a way to start arguing about something and completely missed how hilarious this is.

Alec Baldwin is in your bakery, swiping your cake sides.

I've heard many bad things about Eggles in Pittsburgh. In the Cleveland area, Giant Eagle is like the love child of a Wegmans and Tops; somewhere in the middle. GE stores are smaller, and they don't have the restaurants or sub stands like Tops and Wegmans. However, their prices are a LOT cheaper than the Buffalo-area chains. The Giant Eagle in Legacy Village in Lyndhurst is probably comparable to the "small" Wegmans on Transit Road between Maple and Klein.

When Tops was still in Cleveland, their stores were near-perfect clones of those in the Buffalo area, right down to having plenty of Buffalo-area products (Sahlen's hot dogs, Weber's Mustard, Life-O-Wood, Aunt Rosie's Loganberry, various sauces, etc), only they were a bit smaller, and they sold wine and fireworks. The Tops in University Square in University Heights was huge, and it had a parking ramp. The pre-tax grocery prices at Cleveland-area Tops stores was also lower than the Buffalo locations.

Nice article once past the first sentence. I don't miss Weggies at all. I like my Kroger and Publix along with Trader Joes and Whole foods. The finishing touch for us is the International Farmers Market which blows everything out of the water as far as produce, meat, fish and cheese from all over the world [which would do wonders for the Buffalo waterfront]...and all the above have fabo wine sections. Yes, Weggies is a fine store, but then your other options are Tops, Aldi's and Price Rite. It is a funny commercial though.

Considering that Tops is the alternative. it's a no-brainer to shop at Wegmans.

WNY is lucky to have the Wegmans option for grocery shopping with a "higher-end" feel. There are decent supermarket chains here in the TC in Lund's/Byerly's and Kowalski's, but they pale in comparison to Wegmans.

Wegman's products have also been placed on episodes of the office

this is cool but baldwin is an a-hole, im surpirsed he didnt make the commercial about PETA or trying to make out with matt drudge

For a B list actor he sure gets a lot of gigs to host SNL, not to mention Letterman and Leno.

Anyone see Wegmans new restaurant Next Door Bar & Grill, this joint, together with Danny's organic farm kind of put him in a league of his own, clearly on another level than even Whole Foods and TJ's.

Oh god! That is unbelievable! Its shockingly cute.

His mother didn't get much screen time

come on guys u forgot Piggly Wiggly, Winn Dixie, Meijers, Food Lion..........

Here in the TC we've got our share of supermarkets that will nauseate you as well in Cub Foods (even the ones in the upscale suburbs are kinda ghetto) and Rainbow (part of the Roundy's chain, whose sole purpose must be to make every store they acquire as ghetto as they can).

A Trader Joe's in Buffalo would make money hand over fist. I'm really surprised that they haven't opened a store in Buffalo yet. I do 50% of my food and 100% of my wine shopping at Trader Joe's here.

I'm returning to the Queen City for good in spring of 2012. If Buffalo doesn't have a Trader Joe's by that time, I guarantee I'll make the 6 1/2 hour round trip to the one in Pittsburgh at least once a month.

Whole Foods is okay, I've shopped at one here a few times, and their stores are generally immaculate and welcoming, but as everyone knows, they can be ridiculously pricey.

LOVE Alec Baldwin *and* Wegmans but... couldn't Wegmans have made a more professional looking commercial?? It seems so 2nd rate and corny to me. If I didn't know how great Wegmans was, this commercial would not inform me or make me want to shop there.

We hate big box stores except Wegmans because it is a local big box store.