City March 28, 2010 1:07 PM

Reimagine Elmwood

Reimagine Elmwood
If you could re-imagine Elmwood Avenue, would it be the type of street where, instead of just being able to visit the hi-profile commercial locations, there were others storefronts that you had to search out? Some stores and shops were surprisingly found in basements, and on second floors... a bit hidden, but when you got there, you would find all sorts of unique furniture, artwork, home accessories and chill music. Wouldn't it be neat if the owners of these urban boutiques were young graduates from hometown colleges, who decided to stay and contribute to the city's urban fabric and the cultural scene?

I found an eclectic store on Elmwood Avenue yesterday that fits that exact description. Cortney Morrison-Taylor and Hayley Carrow have come together to open a stylish and eclectic retro boutique (that plays refreshingly good music). Cortney graduated from Buffalo State College with a degree in interior design, while Hayley is a graduate of Fine Arts from Alfred University. Their combination of talents has allowed them to create a funkalicious grotto filled with colorful Pyrex nesting bowls, Art Deco decanter sets, mid-century style tables, chairs and cabinets (some authentic, some reworked), mixed with original artwork and vintage lighting.  The two set up shop a couple of weeks ago and are planning their grand opening celebration in April (though the store is open now).

To me, this was a very refreshing departure from so many of the other storefronts on the street. Originally the space had been used as headquarters for the Elmwood Village Association. Last summer the association moved out and relocated next to Captain Jack's (see space), while leaving a vacancy that I never thought would be filled again. I remember how cold and unfriendly the walk-down had been at the time... to see it now, filled with vibrant pillows and eye-catching glass, is a complete departure from its former life. I guess that's why the name Reimagine is so apropos.

Reimagine is located at the corner of Elwmood and Saint James Place. Look for the entrance found on the left hand side of Elmwood Village Dental Care. Walk down the steps and you will find yourself transported back to an era where home furniture and accessories were modern and fresh, not just spin-offs and 'redos' of original styles.
 
Reimagine also offers in-home or office design services. Visit their website for additional information. Image: The interior of Reimagine wraps around the back and onto the other side - it's a big space filled with lots of affordable stuff for young people looking to set up first-time apartments and homes.

Limited store hours:

Thurs. & Sat.: 11:00 - 6:00 | Fri.: 1:00 - 7:00 | Sun.: 12:00 - 4:00

Reimagine | 890 Elmwood Avenue | Buffalo, New York 14222 | 716.796.7058

reimaginefurniture@gmail.com

Reimagine-Elmwood-Bflo-NY.jpg

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I was thinking that Buffalo, particularly Elmwood, could benefit by implementing a signage standard....encouraging stores to adhere to a look and feel that is more consistent and, well, tacky in many places. Jim's SteakOut et al, where their blaring neon signs, looks really low brow and tacky.

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I could disagree more with that kind of Big Brother, nanny state idea. That kind of dumb rule would worsen Elmwood (or any street). The signs look fine just as they are. They're just signs.

Reminds me of the Preservation Board telling the pizza place on Main St they couldn't have an awning, or trying to tell Pearl St Grill they couldn't have Lake Effect Man (overturned smartly by the Common Council).

replied to Travelrrr
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I meant to write couldn't, not could, disagree more. (Not that anyone could care less what I think!)

replied to whatever
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So what exactly are they selling? Design services?

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We do offer design services, however, we also sell a variety of furniture, home accessories, glassware, lighting and artwork. You should definitely stop in and we will be happy to show you around!

replied to 4matic
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note to queensyes: high-profile is a real phrase and it is ok to spell it correctly.

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Seriously?

replied to grad94
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I've always loved how many vibrant urban districts possess an interesting array of hidden storefronts, alleyways, entrances and so forth. Mostly these are found in large, high density cities where the urban design was required to create such in order to maximizes available space. Buffalo, having a more Midwestern blueprint, doesn't possess these in such quantity. However, innovative design, such as we see with Reimagine, can do a lot to build on this and create the unique and diverse neighborhoods that are reinventing Rust Belt cities.

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I like it! Makes me think of St. Mark's in Lower Manhattan

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For me, not in priority but I still find the tacky and neglected buildings on Elmwood still depressing and tiresome from the energy and vitality that is native to the street. For the love of god Buffalo, fix your sidewalks and repair your curbs and plant your trees and vines and urns, paint your buildings and clean your gutters.

Id like to see more of the homes on Elmwood preserved and restored. Perhaps even some of the storefronts removed so the homes could be restored. Better higher quality storefronts and fewer stores than a street that resembles a neglected strip mall.

Lastly, why not explore a trolley or a bus rapid transit that just runs between Hertel and downtown along Elmwood to alleviate parking. Perhaps the business community can partner with the NFTA to help support a specific use. I see it as critical to connect Hertel, Elmwood culturals, Elmwood retail, allentown and downtown.

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Why not just accept Buffalo for what it is? It has great, unique neighborhoods, inconsistent weather that some of us love and character, charisma and pride. Unless you wanna run for office and implement all these changes...enjoy the ride or go south.

replied to Destiny
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Charisma & pride? I agree with Destiny on this one. Elmwood doesn't have enough pride to keep the buildings in good condition.

replied to Chris
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Here we go again, an article on a store that sells furniture and interior design services and some how you bring transit issues into the spotlight. Seriously, what's your deal? You do realize you're preaching to the choir here when it comes to the need for more transit options?

replied to Destiny
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Chris, if you have traveled as I have and experienced the people over the country and around the world then you would reallize that my constructive insights are not put downs.

Sure I can go to wealthier places in the country but with wealth comes that competition with the Jones, long commutes, transient family and friends, etc.

I was at Walmart a few months back and this guy got out of his car and punched this kid in the face because the kid was more concerned about wearing sunglasses to the point that he walked right into an oncoming SUV. Now of course the SUV should have stopped for the pedestrian. It was of course the store entrance and that whole lane in front of the store is practically a cross walk but while it was wrong and should have never happened...let me use this example to raise 2 points:
1) the people who stopped their shopping to come to the defense of this boy who got punched in the face, called the police and reported the guy to Walmart Managment and stayed with him until the police came was a beautiful example of how much compassion exists on a daily basis from one Buffalonian to another.
2) when people say that Buffalo is a city of no illusions, then I can say its really true. Buffalo is often called the first city of the midwest in speech and personality as well as business. Buffalonians speak and act plainly and directly. If their angry then you know it. If their hurt, then you know it. If they like you, they will be there for you.

Do I accept Buffalo? Yes! But the attitude of accepting Buffalo or leave is one reason why Buffalo and Erie County have lost 50% of its population. We dont have to change who we are but we do need to raise our quality of life so that the place of our birth, the place that suckled our youth with loving families, loving communities and life long friends...is not a place that is livable for the few.

Buffalonians have something to give and share with the nation

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Is writing "their" instead of "they're" part of Buffalo plain speaking ?

replied to Destiny
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Really? That's it? I'm sure there were a few omitted commas that you could add for another zinger!

replied to fill
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Wasnt this an article about an awesome new store that sells furniture?

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Sure was...obviously some readers missed the point, not to mention the energy that the editors of BRO attempt to evoke with their articles.

replied to jmburdick
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