City March 29, 2010 5:34 PM

'Local' Hits Close To Home for UB

‘Local’ Hits Close To Home for UB
University at Buffalo has an interesting dilemma on the table that will have a big effect on a local business no matter what the final decision is. UB has issued a Request for Proposal (RFP) to land a car sharing service on campus. When it comes to car share, there are few heavy hitters in the industry. Some of those companies are placing bids to land the deal. One local company has also entered the ring - Buffalo CarShare - a company that was founded by seven UB students and was a finalist (while all seven were at the university, six are currently alums) in UB's Panasci Award.
 
It would be fair to say that the national companies have the financial ways and means to win the bid, especially when talking about potential sponsorships, donations and other kickbacks that Buffalo CarShare could never afford to offer. When it all comes down to brass tacks, Buffalo CarShare has the ability to provide UB with the allotted cars to meet demand (although two of the cars do border the campus, but are accessible to students).
 
It will be interesting to see which company will land the final bid - if Buffalo CarShare gets it, you can bet that the infusion of clients would ensure that the local company will continue to grow. If a national gets the bid, it will open up the door to a competitive car share company in the Buffalo market... and that could potentially spell disaster for Buffalo CarShare, a company that has grown to a seven car fleet with three or four additional cars being added in coming months. At the same time, money going to a national company would not stay in the Greater Buffalo economy - it would instead be diverted out of state. At a time when UB states that it is committed to buying local, we will see just how much that sentiment ring true.

Photo: Creighton Randall (Co-founder of Buffalo CarShare)
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Yesterday's announcement that University at Buffalo had chosen Zipcar as its provider of car sharing services was a bit of a surprise. Although Zipcar has been around for a few more years and hence has the ability to show up Buffalo Car Share in tech a... Read More

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Zipcar will win the bid.

When you enter a market like a confined 25k student university you would need to have the fleet, the umbrella insurance policy, the customer service to handle that market...If you put 60 zipcars on UB campuses they would get used, a lot.

The BCS start up company (and props for trying) might have zero capacity to grow that fast at a competitive cost structure. It's 6.50 an hour to rent a zipcar even in a big city, the client pays no insurance and buys no gas....can BCS even get the capital to get a fleet the size needed for UB?

If I were in their shoes I'd sell out to Zipcar as soon as they made an offer for your clients / parking spots.

Zipcar rules, I love it, it's like I have a car - just like they say, whenever I want one.

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Usually I refrain from commenting, but just wanted to say that we are fast approaching self sufficiency. While we're fortunate for NYSERDA's seed funding to get launched, our non-profit will be in the black later this year. UB won't affect that. It does present an opportunity for us to further our mission of providing affordable community-based car sharing... and for that we're very excited by the opportunity.

As to the reader's comment, a quick review of our rates versus those of our competitors shows us to be less expensive, or competitive at worst (most of our members pay $20 per month, $5 per hour and $0.20 per mile).

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Zipcar you pay nothing per mile...unless you go more than 180/day.

So your rates are not competitive in my book because of your 0.20$ per mile charge.

I prepay (credit) 50/mo for zipcar, pay 6.50 an hour, no insurance, no gas, 180miles/day free.

If you can shore up a market / contract with UB go for it, but your per mile rate makes you only a service for getting groceries and shopping.

replied to creighton
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And is your $20 buck a month credit for driving hours?

Free gas?

No insurance?

replied to creighton
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bhorvath,
Here is the BCS rate structure.
http://www.buffalocarshare.org/pricing.html
Whichever plan you choose it includes gas and insurance, not rental time.

Money is one thing, however the big picture is that the costs are relatively the same, but the profits are diverted out of Buffalo if ZipCar or other is chosen. Nedless to say, if UB ignores their alums who are doing something positive for the community, what does that say about UB?

replied to bhorvath
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Here is an example:

Zipcar - "50/month prepay", say 8/hr after taxes and fees (it's less but I'll round up)
- I drive 5x in a month, 2 hours each day, 20 miles each trip
- I pay (10x8=80) 80 total dollars that month (the 50 is paid up front but is credit), that includes the hourly tax/fee markup (assuming I drive a hybrid at 6.50 an hour to start).

BCS -
- I pay 20/month in dues
- I pay 10x5 in hours = 50
- I pay 100x0.2 in miles = 20
- you pay 90/month, about the same, but that's for 20 miles total per trip. But this 90 doesn't include any taxes or fees on BCS's end, and 20 miles a trip average...don't know maybe that's ok for most folks.

The diminishing returns continue for more miles/hours for BCS compared to zipcar.

Local is great, best of luck. My advice: get mountains of capital to expand before you try and bid against zipcar.

replied to tsalan
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Our members drive an average of 6 miles per hour. That puts us on par using your example. If we weren't competitive, we wouldn't waste the University's time with a bid.

The reason we charge for mileage is that it encourages drivers to make more environmentally-friendly decisions for long trips, where possible. It's less profitable for us (they're taking a bus or train instead), but it's part of our mission.

I'd also encourage you to take a look at any other city where there is a locally-based car share (keep in mind the MPH thing; car shares who charge more per mile will see shorter trips from their members), and you'll see that the local outfit's rates are within about 5% of the competition. PhillyCarShare is an example of a local provider with much lower rates than Zipcar for frequent users.

My guess would be that the reason local providers are thriving in cities across the country - not a single one has "sold out" as you suggest or folded when Zipcar came to town - is that as local providers, we can provide better, more accountable, and more responsive service.

replied to bhorvath
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As a very happy client of car sharing, I wish you success - and I think you will have it.

The idea has been translated into reality all over the world. Buffalo has a great market for it (students, walkable neighborhoods and if you work downtown mass transit) - you really only need a car when you need one which people will realize is not all that often.

I wouldn't feel bad at all selling out to Zipcar (if it came to that), they are quality and provide quality service.

The miles thing - well sometimes you just want to get into the country and smell some better air. I use a car about 1 in 4 times to do that and the 180 miles per day is a great perk.

But you will adjust as you need to.

Go for it!!

replied to creighton
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"funds are diverted out of Buffalo" - that's Roman speak for the masses Cicero...

Well, I'm a locavore per se, but who knows what you do with your local money. I don't follow your money trail. Maybe you go on trips to Brazil with it or invest it in the stock market. Maybe most of your "local money" ends up getting spent in Pamplona at Running of the Bulls. I don't know and nobody does.

What is this "money stays local"? Do the Rich's spend their "local" money in WNY? It's not a connect the dots argument, this "local money" idea. It's what you want to happen by "local" advocation.

Wants, this site is always claiming Wants as reals...

replied to tsalan
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Nice local company. I hope UB supports them.

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I would love to see BCS win the RFP. I haven't looked at the RFP but I am very aware of how they work. Most UB RFPs are a race to the bottom: the lowest bidder wins. There are some exceptions: I'm aware of two. Exceptions require a strong justification by the selection committee that has to withstand scrutiny by the local purchasing office and purchasing in Albany. In no way is this a matter of "supporting local business" (unless it's included somehow in the RFP). It's all about the lowest bidder.

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UB should support local businesses and UB alum.

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For all of you Buffalo CarShare supporters, follow this link to tell UB how you feel. UB says they will buy local, tell them how you feel.
http://www.buffalo.edu/ub2020/overview/feedback.html

BTW- Buffalo CarShare now has a car at Elmwood and Utica and word is they are getting a truck soon!

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My boyfriend will be attending Law School at UB in the fall. If they don't choose BCS, we will just go directly through the organization itself. I don't want to support zipcar or any other national organization when there is one directly in the community that is just as good, if not better.

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