lifestyle January 29, 2010 10:36 AM

See how they print

See how they print
Andy Warhol - Mick Jagger  1975

Image by oddsock via Flickr

It's not everyday that an art exhibit has an actual piece produced at the opening reception. Tonight, Friday Jan 29 from 6-9pm is the official opening of the Hero Design Studio retrospective: Pulled to the Limit at the Western New York Book Arts Center (468 Washington at Mohawk).  Visitors can see the exhibit, but also see the folks from Hero print the final color on a 4 color commemorative exhibit poster for this exact exhibit. They will be using the homemade press (a vacuum table that employs an actual vacuum cleaner as its motor) that printed most of the posters in the show.

The show features a wide range of hand printed silk-screened posters from Hero. This medium has been around for centuries as a printing technique popular for its vibrant colors. A revival of the technique in the 1960s saw rock concert poster art become an artform into itself and elevated to fine art via the work of Andy Warhol, Robert Rauchenberg and others.

The relatively recent revival of screen printed posters for concerts is something of a phenomenon and is a status symbol for a touring band to have custom designed art for a specific gig. These posters are rarely stapled up around town on construction (or deconstruction) sites, but rather sold at merchandise tables, collected by fans, and once again raising the bar for an art form that deliberately blurs the line between commercial design and fine art. The website gigposters.com may be the best place to see the international gig poster world at its fullest. 

To see the process in action, the opening reception tonight at WNYBAC is a not to be missed opportunity. It is also a chance to take home a limited edition print for as little as $20. 50% of proceeds of this limited edition poster will be donated to the WNY Book Arts Center (we are also told there will be food and a cash bar).

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Man! I wish I could be here for this... of all the arts organizations in the city, WNYBAC and Hero are, in my opinion, some of the most talented and passionate; I really respect the work that they push out. Hope the show goes well!!

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