This is a picture of what may be one of the best marketing strategies that I have ever seen to market an empty commercial space. Owners of the Sidway Building have tricked out the first floor of the building, formerly The Blue Mirage, with really eye-catching holiday lighting and decorations. For a second I actually thought that there was a new business in the space. Then I saw the very visible signs that read, "Restaurant/Bar Space For Lease - 4800 sq.' built out - Call 716-852-4321 - $4800 a month NNN - Leasing@SidwayBuffalo.com."
If only more building owners would consider adding attractive displays to their vacant storefronts. Wouldn't it be great to see a business start up that actually rotated displays from storefront to storefront in order to garner interest? It's especially nice to see during the holidays, but this should be a year 'round strategy used to beautify and add life to neighborhoods. The storefront caught my attention... now let's just hope that it can catch the attention of a tenant.
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If only more building owners would consider adding attractive displays to their vacant storefronts. Wouldn't it be great to see a business start up that actually rotated displays from storefront to storefront in order to garner interest? It's especially nice to see during the holidays, but this should be a year 'round strategy used to beautify and add life to neighborhoods. The storefront caught my attention... now let's just hope that it can catch the attention of a tenant.
The Sidway would have an easier time renting the first floor space if the owners removed the dark, tinted glass and replaced it with clear glass.
The photo illustrates the problem. You can't see into the space, unless it's lit up "like a Christmas tree". Oh yeah, it is a Christmas tree.
Storefronts with dark glass don't work. You have to be able to see into them - day and night.