food December 23, 2009 11:46 AM

SPoT on Elmwood: Bigger and Better

SPoT on Elmwood: Bigger and Better
SPoT on Elmwood has opened its new space, and the former location is getting the finishing touches that will allow faithful patrons to enjoy the coffee shop as a whole this coming Thursday.

According to Vice President of Facilities Luke Goetz, it's been a long time coming, but SPoT fans are sure to think the new build-out is worth waiting for.  There will be two entrances, a revved up menu including pizzas (like in the Toronto and Williamsville SPoT locations), Belgian waffles and breakfast all day, with plenty of lounge space - and best of all for some of us - WiFi will be available.

The new space is bright and airy, and Goetz says it will be more of a lounge area, while the adjacent former space will be more of a cafe and to-go venue.  The register will be placed centrally in the large, u-shaped counter, with plenty of serving action on both sides.

spot sign.jpg
Goetz says it was important to him and the owners of SPoT to recreate the space with a nod to its former tenant, New World Records.  "New World was such a great place and we wanted to keep the rock and roll spirit of it," he explains.  And so, beginning with signage, they commissioned steel artist, Jeff Gabriel, who did the New World Sign to do the same for SPoT.  

In addition to bringing Gabriel back, Brad Wales, the original architect for the two spaces was brought in to meld the spaces further.  Whereas Wales first created a gateway between SPoT and New World that would blend the two spaces, he's now brought elements from each into the other, in order to join them in a new way. He's added a platform in the front windows of the new space for balance, and carried over steel elements into the original SPoT.
spot lounge.jpg
The platform in the new lounge has hinged steel railings that will be folded back to form a stage for live music that Goetz will be bringing in on a regular basis - more homage to the coffee/music marriage.  He says that like the SPoT on Chippewa, this lounge area will be available for party rental.  Artwork from various local artists will line the walls on a rotating basis, the current installation being that of Claire Marrone, complete with a price list of pieces for sale.

Structurally, Goetz says customers will be thrilled with the new bathrooms also, which took over the raised area in the back of the original coffee shop.  There will be multiple stalls and little, if any, wait.

The entire back wall of the lounge is covered in a mural by local artist Jeremy Maxwell, who was a SPoT barrista back in the 90s on Chippewa.  There, he was shown the ropes by then SPoT employee Joshua Assad of Babik fame.  In fact, Assad had Maxwell design the art for the band's first major release, Django Reinhardt.
spot mural.jpg
In keeping with Goetz's wish to blend new and old, coffee and music, he was inspired to commission Maxwell, not only for his past and ongoing relationship with SPoT, but because he liked the design Maxwell turned out for last summer's Music is Art Festival.  Still in progress, though nearly complete, Maxwell has been working on the mixed media mural since Thanksgiving, and just knocked off a "days" work at 4:30 this morning.

Maxwell says part of the late hours have to do with the noxious nature of the graffiti spray he's using, and the rest is a burning desire to transfer what's in his mind's eye, to the wall.  "I've never worked on a scale this big, but it's been in my head - it comes out in my dreams - and I'm just so happy to be able to do this."

Starting with a projector and line work, Maxwell has been spraying and doing brushwork on the soon-to-be-finished project that will serve as a happy and permanent backdrop to the new lively space.  

spot art lounge.jpg
Goetz is pleased with the extra space in all of its glory, saying, "It allows us to do what we want.  It gives us the room our already loyal customer base needs - to stretch out and hang out."  Other than that, Goetz says, "I'd like to thank our customers and staff for putting up with the drills, the jackhammers, the moving of the seats, but it's nice to have people waiting for us."

A little time spent in the new digs, and all will be forgotten, Luke.

Spot Coffee
765 Elmwood Ave
Buffalo, NY 14222-1567
(716) 332-4564 




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Looks good. I'm happy for the expansion, it was always so crowded in this location. I really like the elmwood ave mural on the wall

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Cool coffee beans!

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The expanded space is looking great. It's fantastic how they've managed to keep the space open and doing good business all through such a big construction project! And agreed, the mural is cool, even in its unfinished stage -- it's colorful while remaining tasteful. Who's the muralist?

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Oops. Artist name given at least 8 times in the article, and I ask who the artist is. [slaps forehead]

replied to burlapwax
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I love the wifi, the expanded menu, and the sign looks great.

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They finally have wi-fi? Took them long enough; it was my major pet peeve about the place. Even then, not many businesses in EV have wi-fi.

replied to Rev. Drew
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You know where I'd like to see a little SPoT kiosk?

15 S. Putnam...

I bet Brad Wales could design to cooooolest space for it!

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snarky. But funny.

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definitely my favorite comment of the day.

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It'll be nice to stop in after church! Nice work!

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Neato! Looks awesome.

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Long overdue for this location. Will be a great addition to Elmwood.

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. . . and to think Spot nearly died in 2004 . . .

Way to go!

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I haven't been there yet, but from these pics, it's definitely a WOW APPEAL!!! Go Spot!

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Very disapointing to say the least - where is Byron and his ever-present podium?

I think everyone knows that it ain't a real happening until B. Brown shows up with mic in hand...

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OMG! Your right! Where is da maya and the podium. That last pic with the mailbox really made the top 10 of podium shots. Mayah, listen up, whoever sets your schedule needs to be fired. Oh, you do? Oh.

replied to NorthBuffRR
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The cinderblock, overlit interior will keep me away me, but the one thing this spot needs to do is speed up its service; they'd have even more business if people didn't have to wait ten minutes to get a simple coffee to go when there's no line. Second, cleanliness: after the sloppy service, it's a complaint I've heard over and over about Spot: keep the tables constantly clean.

I hope this spurs competition for more genuine, more ambient cafes in the Elmwood area.

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I go to this Spot location multiple times a week. This is simply not true. Coffee is always up very quickly. Yesterday I saw someone have their coffee on the counter before they'd even paid.

Espresso drinks (such as cappuccino and such) tend to take a few minutes because they are more labor intensive. Same with the food.

replied to EricOak
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> Second, cleanliness: after the sloppy service, it's a complaint
> I've heard over and over about Spot: keep the tables constantly
> clean.

That's not sloppiness. That's authenticity and urban grit, giving the establishment a genuine character that cannot be matched by sterile, soulless corporations. If the place was too clean, it could remind the local "keepin' it real" crowd of Starbucks, and thus their hyperlocal customer base would flee. :D

FWIW, the Spot in Williamsville is spotless (har har), and I've never had problems with at the pre-expansion EV location. The EV location is busy, so maybe it's an issue of staffing.

replied to EricOak
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First, I wish them success.
That said, I simply find the place empty of any charm or ambiance, urban or otherwise. Every time I've been there I've had to clean off filthy tables that the staff ignore as they bumblingly try to fill an order. I find their shouting of stupid Seattle coffeehouse slang a boring and dated cliche. The music is rancid and competes with conversation. The place is lit like a hospital. You call it gritty; I call it a headache.

And since when must urban equal gritty? The cafes I've enjoyed most are on the European model: they embrace beauty, ambiance, cleanness, sophisticated music (quiet), conversation, and polished service .... and most importantly, a sense of place that people in small bland apartments can luxuriate in. Spot feels like a dorm room, and I can't see why I'd pay for that.

Well, maybe that's what people want, who knows. But I think Spot loses many customers because of the poor service, the sloppiness, and the noise. My comments are meant to help them retrieve those customers, not to cut them down.

replied to Dan
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To the managers of Spot Coffee: Please re-review the basic operations. I like to shop local. However, *every* time I'm in your establishment, your washrooms are downright disgusting. The dirty washrooms keeps me from regularly visiting your establishment. A clean washroom speaks volumes of how a food establishment thinks of its customers.

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In what way is Spot "local"? I've read its private ownership is from Canada and the Mid-East. Based on their ownership, Spot is less local than Starbucks. Not that there's anything wrong with that. It's a big positive to have outside investment in Buffalo. If local businesses want any of Spot's customers they should earn them.

I've found service at all 3 local Spots much faster than EricOak's report of a 10 minute wait for coffee. Food or other drinks can take a while, but coffee seems pretty fast except if there's a long line.

replied to Clitons Ditch
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How many local 'brands' have been created in the last ten years, that a majority of WNY'ers would recognize? Not many come to mind, but Spot would certainly be one of them.

The skills needed to pull this off are many, and to do it, not all the i's got dotted or t's got crossed. Clearly the original owners understood there was a niche to be filled, before Starbuck's and others entered the picture. Too bad that all the effort, while now coming to fruition, only landed him in jail.

I did work with the couple early on, and I believe they weren't out to rip any one off. They had a certain brashness that's needed to thrive, something we don't see too often here, and I think when rewriting the Spot story, people are quick to criticize them and call them thiefs.

They did have a good handle on the coffee business. I remember one day looking out the window (from within the converted drug store at Delaware and Chippewa), one of them said, 'we'll know we've made it when Starbucks opens across the street.' At the time Chippewa didn't look like it does today, and the thought that Starbucks would locate any where near here almost made me laugh. I'd spoken with a Starbuck represenative a few months earlier, who said 'we'll never locate in the city...'.

I hope the new location does well, and I stop at Spot when I can, but Spot to me will always be the couple that worked so hard to turn around a corner of Delaware and Chippewa, that did lead to better things for the community. They got so many things right, too bad the story doesn't have a happier ending.

replied to whatever
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Agreed, Spot is a success story even if its founders did some things wrong and paid the price for that. It's good that other owners came along and were able to keep the company alive and growing in recent years.

replied to benfranklin
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> How many local 'brands' have been created in the last ten years,
> that a majority of WNY'ers would recognize? Not many come to mind,
> but Spot would certainly be one of them.

Buffalo-based retailers and restaurants, even those that are highly acclaimed with the potential of going regional or national, tend not to expand beyond the region, much less within it. Whether that's due to "keepin' it authentic, genuine and real", a lack of venture capital, or something else, I don't know.

Cite: http://www.rimag.com/info/CA6670228.html (nation's top 400 restaurant chains). None are based in the Buffalo area.

replied to benfranklin
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Dan, authenticity seems your favorite word for mocking Buffalo but I doubt it's a factor in this.

Of those top 400 chains at your link, only 1 has HQ anywhere in upstate NY: Taco Cabana in Syracuse. Only 4 of the 400 are HQed in downstate NY. 5 in total for the whole state.

So NY state is over 6% of national population, and only 1.25% of those top 400 restaurant co HQs. Upstate NY is around 2% of national population and 0.2% of the 400 HQs.

Maybe it's more difficult in NYS to have enough profit growth for widely expanding and competing with co's operating in states less business hostile.

replied to Dan
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The link is interesting, thanks. Whatever's comment about 6% of the population and 1.25% of those on the list is interesting as well. Is it that those with an entreprenuerial bent are likely to leave the area (ny state in general) before starting a business, or does an accountant later on advise the young company to go to another state.

Looking at the list a bit further... I got a bit depressed seeing the number of 'wing' based companies, none from here.

For smaller startups it must be easier to gain market share in an expanding market (growing cities with expanding suburbs), where in our area it's like a death match trying to wrench customers from other establishments.

replied to Dan
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$2.12 for a coffee...much different than 2.01...too much for a coffee i guess this is how they are paying for the expansion, and wifi...

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wtf..your joking right? $2.12 is chump change.

replied to crosbydee
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It might not be much money in general, but it's still a lot for a cup of regular coffee.

And I think the mural looks like crap. The rest of the space is really impressive though. It's HUGE! Can't wait to see it when it's done. That mural though... bleh. His prints are good, but the dude should learn to draw. Sorry Jeremy.

replied to onestarmartin
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No offense taken Kimon. Taste varies, but statements like 'learn to draw'-- really? Are you an artist?

replied to Kimon
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Ya know, you guys can criticize all you want but you don't have to go there. You don't have to spend your money there. You don't have to have a meeting place where you can hook up with your friends. Let the ones who want to go there and spend their money meet up with their frineds there. What are you complaining about? It's just like TV. You don't like the show change the cahnnel. Free will?

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Nicely put!

replied to RJCN
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Do you believe the "if you don't like it, then just leave" philosophy has worked well for Buffalo? If something can be *easily* improved, then why not do so?

All I suggested is that Spot adopt a "clean bathroom" practice; management needs to improve on this one essential operation of the business. If you ever had the misfortune of using a washroom at Spot Coffee in the past couple of months you would understand what I'm saying. The smell of urine, the sight of bodily secretions on the wall and the lack of amenities to properly to wash your hands does not compliment the Spot experience.

replied to RJCN
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i live closer to spot elmwood than spot chippews but i'm more likely to go to spot chippewa. one reason is the noise level at spot elmwood. all those hard surfaces make everyone's conversation bounce everywhere, not to mention noisy coffee machines and blenders. it doesn't look like the new room will change anything. its great that spot is expanding and i wish them every success but sometimes you want to be able to hear the person you're with.

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I prefer Spot Chip, too. Not because it's closer, but it seems homier and maybe it was, after all, the first Spot.

I have to agree with the lavatories, though. And, sometimes the counterperson might need a quick lesson in customer service. But, all in all, one thing to remember - they employ local people. Granted, training in some of the areas needs to be done. And, I do miss the Maria/Beth/Melanie morning crew. They really worked to make the customer feel good.

As far as the mural at Elmwood - you could not find a better artist than Jeremy Maxwell. There's a certain "body" to his work - dimensional and full - very warm.

replied to grad94
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Everyone should see the new mural. It's in just gorgeous - the colors, the stained glass style, the vibrancy. I couldn't stop looking at it last I was in - and it was only half finished then.
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That said, I don't get the cinderblock wall at all. Nothing about it seems to blend in - it calls all the attention to itself and not in a good way. And when I was there, I heard more than one person comment to the staff on whether they were "finished" with the wall. Even the staff didn't seem too keen on the sterile aesthetic. If you face your seat toward Cleveland, the new space is really beautiful...I just love it overall.
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I don't think I've read yet where the new Spot locations will be but here's a vote for Hertel!

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Hertel does need a good coffeehouse like Spot, Coffee Culture, or something similar.

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