City December 7, 2009 2:17 PM

Brawler's Back Alley Deli

Brawler’s Back Alley Deli
Downtown, brace yourself. Pearl Street Grill and Brewery is in the planning and building stages of a 4500 square foot authentic NY style deli. I got a sneak peek last Friday and still can't believe the positive impact that this is going to make on people living and working downtown. I spoke to Earl Ketry, Managing Partner of the establishment, who told me that Brawler's Back Alley Deli will be housed in the basement of the Pearl Street building - the original part of the structure that dates back to 1841.

It's hard not to get caught up in Earl's fervor for the latest culinary addition. He described the space as, "The bowels of the beast with stone and brick walls and historic archways. This was where the warehousing and specialty businesses were established to accommodate the bustling Erie Canal Trade. The alleyway in back was known as Neptune's Alley - that's going to be just off the entrance for the deli. On the other side of Neptune's Alley there was once a livery where 'canalers' would store their mules before heading out for a night of drinking. It was a tough area - an area that we want to celebrate. This is what was cool about Buffalo... next year we're planning a small outdoor café and were doubling the flower orders. It's going to be a beautiful part of the city. People celebrate these buildings and alleyways in cities like Quebec and Montreal - so will we."

As for the deli, customers will be welcomed by newly installed birch floors that contrast and complement the existing raw dark wood ceiling beams. A custom deli counter bar has been built and upwards of twenty vintage (circa 1920) chandeliers will hover above the wood booths. Curbside service will be just one of the unusual selling features  - that and opening hours that might be as early as 5:30 am. Now, the second largest brew pub in America will boast one of the best NY-style delis to be found anywhere. Earl tells me that he anticipates the Pearl Street to be the number brew pub in sales by 2011. Let's hope that the deli can keep up! 

The deli could be open as early as January 15th. Earl tells me that the sandwiches will be sold according to size, from street brawler to featherweight. Coffee, breakfast sandwiches and bagels will be some of the other hi-lights. Everything is going to be prepared with utmost quality and attention to detail. The product tastings and samplings are being performed presently, in order to identify the best of the best when it comes to destination-driven offerings. Earl has even asked that Buffalo Rising readership add some suggestions to let him know what they would like to see on the menu. Cold cuts? Cheeses? Newspapers from around the world? Try to envision the greatest deli in the world and throw some ideas out there that would help to make Brawler's Back Alley Deli the best deli in the region.

Street Brawler's Deli @
Pearl Street Grill and Brewery
76 Pearl Street
Buffalo, NY 14202-4106
(716) 856-2337
 
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pickles. lots of 'em. different brines, and vegetables (okra, beets, and beans). you could have a pickling competition/fest too.

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That was my first thought! Nothing goes better with a good deli sandwich than a big pickle.

replied to sin|ill
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Any food item that they don't think can be found locally already would be nice. Real bagels that are chewy, not like the bread-y Tim Hortons ones.

Specialty cheeses would be nice too. Maybe some independent or foreign newspapers also. It may sound weird for a deli but a good (not just lettuce and tomato type thing) vegetarian sandwich would be much appreciated.

The photos so far look amazing! Love the original details and am glad they are incorporating some antique style.

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Even a pale imitation of this would be awesome:
www.zingermans.com

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Oops--here's a more relevant link:
zingermansdeli.com

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Boar's Head cold cuts and water-boiled bagels.

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Right on. The first thing I miss when I come back home from Brooklyn is bagels.

replied to reflip
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We could definitely use a real bagel shop in Buffalo.

replied to Kimon
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i like the newspaper ideas, from london, paris, rome, etc. would be very cool. if they're opening at 5:30 am a TRUE espresso bar, where you order and drink at the counter and the espresso comes single or double, not small medium large would be very cool. Those are hard to find outside of europe. Truthfully, im sure the meats will be top notch, which is really all i care about. A large variety of hard to find sausages, cured meats and deli's would be awesome.

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I'm still a fan of "gourmet" grilled cheese sandwiches or variations of it. The ultimate poor man's food!

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ComplEment

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Awesome Idea, I just hope they do a better job with the food then the rest of Pearl Street Grill and Brewery. Pearl Street's food and beer don't really stick out, its all kinda bland and basic. I have never eaten or drank there and complimented the food after the meal. This doesn't deter me from going, but I am hesitant to spend as much as I would if a beer really stuck out or I had a favorite meal there. I am sure they will deliver the ambience, and hopefully they will deliver some flavor.

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I agree with you, however the Chicken Wing Dip gets me everytime and i like what they did with the pizzas.

replied to downtowndweller
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i disagree. i'm not janice okun, but i like food. and i've never had a complaint. and the beer doesn't stick out? again, i'm not michael jackson (the beer critic, not the whacko), but i like beer and i think they have fabulous options of their own brews. i mean it's pub style food. it's not meant to rival hutch's or lombardos, etc.

replied to downtowndweller
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It is unfortunate that we missed the opportunity to turn this block into parking. All this development is just going to mean more traffic and congestion.

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You are such a troll! Quit fishing for negative comments.

replied to STEEL
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Don't worry steel. Luckily they built an elevated expressway and exit ramp right next to it to watch from the decks. And instead of all the greenery they showed in the models they upgraded to surface lots beneath it.

This place looks like it going to be great. One of the best parts of going to PSB is the atmosphere the building gives.

replied to STEEL
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Definitely dig the pickle idea. I'm a fan of the half sour's that you can only get in NYC area it seems.

Boar's Head for the cold cuts. Don't know if it's any better, but their branding equates quality in the tri-state area

Breakfast sandwiches please!! Meat, egg, and cheese on a hardroll. Keep it simple.. And griddle those damn eggs, not microwaved in a plastic cup like some of the other area bagel places do. That's just wrong!

This town needs an epic hot pastrami and/or brisket sandwich really badly. One like Katz's on Houston.

http://www.katzdeli.com/menu_download.pdf

Instead of, or in addition to worldly newspapers, how about an interesting selection of magazines? Talking Leaves carries a few in the politics/literature realm, but for art/music/fashion/photography/culture/foreign/independent, one has to schlep to the suburbs..

Best of luck. Looking forward to it...

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fyi: i just saw jars of half sour pickles being sold at the price rite on elmwood....i was quite surprised as they seem to be rare here. they were in the refrigerated dairy and cold cut section.

replied to hoss
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thanx hilaritee!! i'm gonna run down tomorrow.

replied to hilaritee
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Close, but the correct answer is Montreal-style smoked meat...

http://www.schwartzsdeli.com/index_eng.html

/I'd settle for Katz pastrami in a heartbeat

replied to hoss
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This is great news. Worked in the harbor and there is almost nothing around right now to work with for lunch. Another easy option for a meal is exactly what's needed for this pat of town. Also excited about anything Earl and Co. does. Their passion for the area and it's development, particularly the harbor, is unparalleled, and the kind of thing that you love to see.

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Pearl Street Grill is at it again ;). Luv this place as they continue to grow and really improve that corner in Downtown.

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Hoss, I'm with you. Fry up those eggs for a breakfast sandwich. What's worse than microwaved eggs?

Also it's great to hear they plan on opening up early. Over the years it's been very hard to find a good breakfast sandwich early in the morning.

I'd be glad to head to Pearl Street for a breakfast sandwich and a bagel -- here's hoping the bagels taste better than what you find at chain places and grocery stores.

One more thing -- the name for this place is really cool.

Good luck!!!

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Somebody needs to track down Jack Shapiro, the former proprietor of the late, lamented Mastman's, the great kosher deli that stood at the corner of Hertel and Colvin for so many years. Their brisket was sensational, their matzo ball soup outstanding, potato salad simply the best and they really knew how to smoke salmon. He is the guy to talk to you in Bflo if you are serious about opening a real New York style deli.

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I really hope they have some good pastrami on rye like the Carnegie Deli. Pearl Street is a fun place, but I have to say that their food is generally ok. I still go because I do enjoy it there, but I never remember what I eat because it's generally just meh.

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Screw NYC. why a new york style deli? how bout a buffalo style deli. i love pearl street, and i loved this room before. it upset me when i found out they were going to be changing this room. i just hope it doesn't do a 180 from what it was.

as far as pearl street, they do a great job with that area. kinda just dead after 1am. and it's too bad that 190 offramp has to be right outside their door.

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i guess the positive is that they're paying to the homage to the history of the area and building, and now they're making that awesome room more visible

replied to LouisTully
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they should do an LA style deli since the jewish delis are better there.

replied to LouisTully
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When I think of heading out for a nice meal, heading into a cellar is not on my mind.

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i'm noticing a trend here. reading your comments is like slitting a wrist. everything you say sounds as though it is coming from the lips of a man who has achieved perfection.

replied to MrGreenJeans
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Is that what perfect people do, commit suicide? You have a sick mind.

replied to LouisTully
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Arby's has great market fresh sandwiches. They are delicious and well priced. The bread is perfectly light. Take a clue from an establish who does it right.

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Arby's? Arby's? is this David Puddy?

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Are you drunk?

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On a side note, I'm disappointed Chow Chocolat doesn't have breakfast on the weekends. That seems ridiculous to me, if anything they should have it only on the weekends when people have time to go for a sit down breakfast. I work from 8-5 mon-fri and there is no way I'm ever going to make it there for breakfast. Same goes for that Panero Place next to Colter Bay on Delaware.

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Every time we go to NYC we go to Essa-Bagel which has the best boiled bagels made right there on site. You can watch them being made as you stand in line to place your order. They are busy every day with office workers and are busy on week-end with hotels guests and residents.

So, make it a Jewish-style deli like Essa-Bagel. Smoked salmon, whitefish, matzo ball soup...

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I'm happy about this news. In the meantime, Brownteeth, stop by the downtown location of Globe Market (Cathedral Park) for grilled cheese sandwiches with interesting ingredients (Granny Smith apple, good cheese selection).

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This place really does sound neat! I can't wait to check it out!

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