Regional November 13, 2009 9:00 AM

Forbes: Sabres Lose Money 8 of Past 9 Seasons, Now Worth $169M

Forbes: Sabres Lose Money 8 of Past 9 Seasons, Now Worth $169M
Golisano

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In 2003, Tom Golisano purchased the Buffalo Sabres for $92 million.  According to Forbes magazine, the franchise is now worth $169 million.  That's a 84% return over 6 years. Not bad considering the rate of return in other investments like, say, the S&P 500 is basically flat over that same time period.  But using this headline number makes the Sabres purchase seem like a better deal for Golisano than it has actually been.

In 2008, the Sabres lost approximately $9M.  In 2007, they lost $5M.  Indeed, since Golisano has owned the Sabres, the team has lost $19M.  Their only profitable year in the past decade - 2006 - provided the Sabres with a $5M profit.  Over the past 9 seasons, the Sabres have lost a total of $60M according to Forbes analysis.  Now, how a for-profit entity consistently losing money can be worth $169M is an intersting economic question.  Indeed, the Sabres are valued at nearly the exact same amount as the Edmonton Oilers.  The Oilers, according to Forbes, are worth $175M but they have posted profits in 7 of the past 9 seasons and, over that period, have earned $45M.  So over the past decade, the Oilers have made $45M and are worth $175M while the Sabres have lost $60M and are worth $169M? Must be the new math.

Much of the disparity between the profitability of the Oilers and the Sabres is explained by the average ticket price.  Edmonton's average ticket goes for $62 while the average Sabres ticket sells for $33.  If the Sabres were able to sell their tickets for the same average price as the Edmonton Oilers, they'd generate an incremental $20M+ in annaul revenues  - ensuring a substantial profit every year. 

The Sabres ticket prices are lower than almost every other NHL team, and, not coincidentally, season tickets are 'sold out' as they are capped at 14,825.  Given that the team is losing money and season tickets are sold out at current prices, it seems clear that the Sabres have underpriced their tickets.  Of course, Buffalonians should want the Sabres to be as economically healthy as possible to ensure the long-term health of the franchise. 

So, if we all believe the Forbes analysis, shouldn't we want the Sabres to raise ticket prices?


Entry image courtesy of Faceoff.com




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They lost that money on "hockey operations." My understanding is that doesn't include advertising sales, merchandise sales, and perhaps media revenue. It also doesn't include the Bandits, which are also a part of that package - which I imagine are probably running a pretty good profit, selling between 15,000 - sell out for most games, with the average player making somewhere around 18,000.

My impression is that, post lockout - they're doing just fine. I'm pretty sure I've heard Golisano say they make money annually.

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I don't think you have it right. Forbes has their annual revenue at $76M. Assuming every game is a sellout at an average ticket price of $33, that's 25.2M in ticket revenue. Plus they get $6M from revenue sharing agmt so that's just $31M in revs. That indicates Forbes is including advertising and merchandise revenues to get to their annual figure.

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What is the point of your blog - that the sabres should raise ticket prices?

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Forbes is right in that the tickets have been undervalued relative to the market place.

However, there is no reason why a corporate entity such as the sabres cannot operate part of the company (the team) as a loss leader while increasing the total value. My guess is that a good portion of that increase has to do with rising value of the sabres real estate holdings (stadium and parking lots) and the future potential of those holdings as canal side gets developed.

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I just dont get it. I cant understand how the Sabres can be so low on the list when clearly there are many buildings out there, especially in southern markets, that appear to be sorely lacking a fan base. Seems like the buildings are half empty and half of those attending are Sabres fans, probably former Buffalonians. I understand the argument about ticket price but then again is the difference that significant when you have such poorly attended games in other cities? The Sabres are pretty much bottom of the barrel in this analysis.

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You know, I'm not quite sure that the tickets are undervalued. Undervalued compared to what? Other teams in larger markets? Ok, maybe in that light they're undervalued.

But they are definitely NOT undervalued when you compare the ticket price to the product they put on the ice. IMHO, they are exactly where they should be - average.

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They technically didn't lose that much money since these figures are before revenue sharing. After receiving that money, the Sabres either broke even, made a little or lost a little money.

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Forbes included the $6M the Sabres received from the league via revenue sharing so you have it wrong.

replied to MJW
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So what? How many NHL franchises are making any serious bank right now? The whole league is a mess because of overexpansions into crappy markets like Phoenix and TV revenues that have dragged for years. And it's not helping that some of its star power is being siphoned off by Russian billionaires. Overall, the Sabres are probably little better or worse off than most teams in the league. Raising ticket prices marginally isn't a bad idea for any team with good attendance figures but the Sabres better not try to make it all up in one gulp.

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Build_it_to_the_Curb! -

The Sabres don't own any real estate down by the arena, not even the arena itself. My understanding is that the land that the arena sits on is owned by the City and the arena itself is owned by the County. Most of the parking lots are also owned by the City or by private ventures.

You can find parcel information here: http://gis1.erie.gov/website/buffalony/Viewer.htm

You can also find it here, if you are not familiar with GIS:
www.city-buffalo.com/applications/propertyinformation/default.aspx

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All accounting B.S. Golisano is NOT a stupid business man. AFTER all the salaries and hidden bonus money is spent then on PAPER its a loss. If Golisano is REALLY losing money then maybe he should get in the FREE CHEESE line. While he is standing there he can pay $20 to park and buy a $10 beer!

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