City January 21, 2009 11:05 AM

Lower West Side Marketing

Lower West Side Marketing
While covering the renovation/conversion of a 5-corner market last week (see post), I mentioned that there was another market conversion being proposed. This one, near the Kleinhans district, at the corner of Jersey and Fargo, is another corner market that could soon see an extensive overhaul. The conversion looks to be a bit more intensive and would dramatically alter the nature of the corner. The computer generated rendering is rather striking - the project would transform the corner market into a neighborhood café and/or eatery most likely. The design kind of reminds me of a New York City subway car... or the lines of an old retro diner maybe.

The property was purchased by Giles Kavanagh back in 2006. It was then that he took a step back in order to identify what the best future use would be for the building and the neighborhood. Up until this point, the brick addition has been home to a corner store (Shop-Smart), but as similar grab-n-go stores can be found on a variety of streets throughout the surrounding streets, Giles feels that there is a better use for the commercial footprint. That's why he has decided to change it up. He wants to identify an alternative need - something that the Lower West Side can rally behind.

interior-jersey-fargo-marke.jpg

He's willing to do a rather dramatic build-out to suit a business, be it café or eatery, in order to make a real impact. The build-out would, of course, go hand-in-hand with a longer term lease. When I look at this corner, I picture a place where neighbors stop in in the morning to grab a paper, a fresh-squeezed orange juice, and then a croissant and a coffee to go. I imagine a couple 'two-seater' café tables perched outside, underneath the Fargo windows. I see a person behind the counter, wearing a white apron. Something simple. A place where residents can go and meet while suits pop in and out before and after work. Throw in a basket of slim, two-foot long baguettes and a cheese counter and maybe some jams and jellies? From Giles:

"I took it over in a neglected state, with 40 years of dinged walls and wallpaper caked everywhere. I have restored floors two and three.  Floor one is in the process of being done this fall.  I am putting together very European/Ikea, mixed with old Buffalo, detail apartments in place. I find that corner ultra charming - the current shopkeepers are friendly, but the neighborhood would benefit if it were radically overhauled into a restaurant, café, atelier, etc..  I favor doing more than a Spot Coffee.  More like a nice panini shop. 

"Visually, I would like the place to be designed very chic yet cozy place for D'Youville and Kleinhans neighbors to have a nice baguette, read the paper, etc.. I am willing to build the space out to suit the needs of a tenant who can bring an attractive business to the corner.  I want to have fun with the design.  Why be dull? The CGI renderings shown here, I had professionally done, and represent one designer's ideas.  I like the drawings, but am open to other ideas for the space. In all likelihood, the current store would stay until summer, then with the right plan and tenant, I would consider completely refurbishing it. "

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sounds like you could us a West Side Sit n Chat similar to what can be found on T Street in Riverside.

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I live a few doors down from this place, so I hope something great comes of these plans. That said, this seems oddly out of character with the neighborhood, which is wildly diverse -- latino, african-american, african immigrants, DYC students, young people priced out of the EV and Allentown, etc. Instead of a place catering to imaginary yuppies, why not reflect the actual diversity of the area? There are already plenty of Puerto Rican places nearby, but the city hasn't had an african restaurant since Somali Star closed down.

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+1 for Colin's suggestion.

replied to Colin
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Well said!

Tearing away the storefront might actually be a good idea. Commercial uses should be concentrated along the actual Commercial streets (like Connecticut, Niagara) in this neighborhood instead of being scattered all over residential corners. Critical mass will never happened with businesses randomly spread around quiet corners.

replied to Colin
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A fail to see anything about this proposal that would not appeal to the demographic described by Colin. Am I missing something?


Pretty good rendering by the way!

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Do we really need another coffee shop in the neighborhood? We already have Morning glory one block away from here. Why not just tear down the ugly brick store front and show the nice brick building behind it. The store looks like a mole on a pretty face. All you see is the mole.

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I tend to agree with jolopy. A green space/ garden would be pretty here and would not obstruct the view of the more attractive buildings. As long as the building is not being used/is not successful, that is.

Though I wonder where the Fargo Estates garden is in relation to this--it should be nearby.

Of course, who am I to tell this guy how to spend his money, but it just might be a more viable long-term solution. Restaurants are tough.

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1. The Fargo Estates garden is one block away, at Jersey and West.

2. The ideas in the story -- a cheese counter, croissants, baguettes -- seem designed to appeal to an EV-type audience. That's fine, and believe me I love cheese and baguettes, but there are already places that do that sort of thing. The west side is a unique place, and ideally that would be reflected in whatever happens here.

3. Whatever happens, I wish everyone the best of luck.

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So you are saying that Latinos,blacks,Africans, and students are not interested in cheeses, breads etc.?

What would you say they would want to see here?

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Agree on tearing down the store...that house behind it is beautiful.

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No, I'm saying that the ideas expressed in the story suggest -- to me, at least -- an attempt to create a little piece of the EV on the west side. That might work, or it might not. And as I've said, I hope whatever happens is a success.

Still, a place that sells french baked goods and artisanal cheeses and jellies seems a bit out of place in a neighborhood where many of the people have distinct food cultures and limited budgets.

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word!
& why is it that these buffalo rising people seem to think they have the right to just play with these communities like they are sand boxes? If you don't actually live in that neighborhood, then where do you get off?

replied to Colin
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Odds are whatever is behind that facade is long gone. It may even make the structure look worse by taking it off.

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I love cool design and usually pretty open to it, but this is fugly and does not seem to fit the area, makes it even more of a pimple.

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THe fact that is litle protusion off the bigger building is one of the things that makes Buffalo special. It looks pretty old so it was obviously built before any of us were here to have an opinion/say about it. Just utilize to the best of its ability. A little store/resto/? that doesn't sell beer or drugs I think would be a pretty welcome addition to this neighborhood.

I can't wait to read the angry comebacks about my last sentence.

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Word.
if suggestions are going to be made here, no beer or drugs would be a welcome change to many. how about a little grocery or something that is actually needed by the community that already exists here, rather than the community that buffalo rising would like to exist here. how about something that doesn't replace beer and drugs with gelato & latte?

replied to Meliq
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I live in this neighborhood. Anything besides the store that was in there before would be good. The only problem is Wilson Farms, Tops and Morning glory are all within 2 blocks give or take a block from this location. It will be hard to lure people over to this small place. Maybe a simple seasonal ice cream shop. I'm sure the college students would walk around the corner rather than that expensive place across from BK.

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